I had the privilege to be a part of two panels at EEC16, with some of the best folks in the business. The first panel was “Everything You Ever Wanted to Know About Deliverability, but Were Afraid to Ask.” We had a lot of great audience questions. The first question, which was awesome (and I don’t think planted) was: “What is the most important thing we can do to improve...
One of the questions we received during the EEC16 closing keynote panel was why isn’t there a single blocklist that everyone uses and why don’t ISPs share data more. It would be so much easier for senders if every ISP handled mail the same as every other. But the world isn’t that simple, and it’s not always clear which mail stream is spam and which is good mail. There were...
EEC16 was my first Email Experience conference. I was very impressed. Dennis, Len, and Ryan put together a great program. I made it to two of the keynotes and both took me out of an email focused place to look at the bigger picture. Patrick Scissons discussed his experiences creating marketing and advertising campaigns for good and to share messages. Some of the campaigns were ones I’d seen...
Happy April! I’m just back from the EEC conference in New Orleans, which was terrific. I wrote a quick post about a great session on content marketing, and I’ll have more to add about the rest of the conference over the next week or so. Stay tuned! Here’s a look at what caught our attention in March: On the DMARC front, we noted that both Yahoo and mail.ru are moving forward with p=reject, and...
Tomorrow I head off to New Orleans to the EEC conference. It’s my first one and I’m really looking forward to meeting some of the people I only know online. I’ll be speaking on two panels on Friday: All You Ever Wanted to Know about Deliverability (But Were Afraid to Ask) at 10:50. This is your chance to ask those questions of myself and other experts in the field. I always...
There’s been some controversy over some of the things said by the ISPs at the recent EEC meeting. Different people interpret what was said by the ISPs in different ways. The EEC has set up a webinar for March 17 to clarify and explain what was meant by the ISPs. Mythbusters: Deliverability vs. Engagement – Part Deux Join eec MAC Chair Ryan Phelan and Vice-Chair Dennis Dayman as well as the...
The DMA and EEC hosted a webinar today discussing spam traps. Overall, I thought it was pretty good and the information given out was valuable for marketers. My one big complaint is that they claimed there were only two kinds of spam traps, and then incorrectly defined one of those types. They split spam traps into “pristine” and “recycled.” Pristine traps were defined as...
Slogging towards e-mail metrics standardization a report by Direct Mag on the efforts of the Email Experience Council to standardize definitions related to email marketing.
My job as a consultant does involve answering questions and solving problems. Often the most important, and most overlooked, thing that I do is change the question that clients are asking. It is not that this changes the problem or even, really, changes the solution. It does change how people think of the problem, and changing how they think of the problem drives better solutions. This can be...
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