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Tag: email address

Horses, not zebras

I was first introduced to the maxim “When you hear hoofbeats, think horses not zebras” when I worked in my first molecular biology lab 20-some-odd years ago. I’m no longer a gene jockey, but I still find myself applying this to troubleshooting delivery problems for clients. It’s not that I think all delivery problems are caused […]

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This month in email: February 2014

After a few months of hiatus, I’m resurrecting the this month in email feature. So what did we talk about in February? Industry News There was quite a bit of industry news. M3AAWG was in mid-February and there were actually a few sessions we were allowed to blog about. Gmail announced their new pilot FBL […]

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Growing your list carefully

Karl Murray wrote a great set of recommendations for growing an email marketing list. I really can’t think of anything I would have said differently. Touching customers and getting contact information from them is great, but there are situations where this gets bad addresses. Too many bad addresses can impact delivery. So how do you grow […]

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Yahoo retiring user IDs: why you shouldn’t worry

A couple weeks ago, Yahoo announced that they were retiring abandoned user IDs. This has been causing quite a bit of concern among email marketers because they’re not sure how this is going to affect email delivery. This is a valid concern, but more recent information suggests that Yahoo! isn’t actually retiring abandoned email addresses. […]

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About the @ sign

The @ sign is ubiquitous online. We use it and we don’t think about it. But the history of the @ sign is more complicated than we realize.

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Can you verify email addresses in real time?

In a recent discussion about spamtraps and address lists and data collection a participant commented, “[E]very site should be utilizing a real-time email address hygiene and correction service on the front end.” He went on to explain that real time hygiene prevents undeliverable addresses and spamtraps and all sorts of list problems. I was skeptical […]

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A brief guide to spamtraps

“I thought spamtraps were addresses harvested off webpages.” “I thought spamtraps were addresses that were valid and now aren’t.” “I thought spamtraps were addresses created to catch spammers.” There is a lot of “I thought…” about spamtraps. Most of the theories are accurate but limited. Like the blind men and the elephant, they catch the […]

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Setting expectations at the point of sale

In my consulting, I emphasize that senders must set recipient expectations correctly. Receiver sites spend a lot of time listening to their users and design filters to let wanted and expected mail through. Senders that treat recipients as partners in their success usually have much better email delivery than those senders that treat recipients as […]

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Signing up for lists

How many email marketers hand over email addresses whenever asked? Are those of us in the email field more or less likely than the average consumer to sign up for something? I sign up for a lot of mail, but there are different categories of that mail. Mail I actually want from a company. Usually […]

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Watch those role accounts

Ben at Mailchimp has a post up explaining what role accounts are and why mailing to them can be a problem. role addresses are built for functions, not people… If you read down in the comments you will see that they talk about how some people do use role accounts for their subscriptions. Small businesses […]

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  • AOL problems

    Lots of people are reporting ongoing (RTR:GE) messages from AOL today.  This indicates the AOL mail servers are having problems and can't accept mail. This has nothing to do with spam, filtering or malicious email. This is simply their servers aren't functioning as well as they should be and so AOL can't accept all the mail thrown at them. These types of blocks resolve themselves. 1 Comment


  • Fixing discussion lists to work with new Yahoo policy

    Al has some really good advice on how to fix discussion lists to work with the new Yahoo policy. One thing I would add is the suggestion to actually check dmarc records before assuming policy. This will not only mean you're not having to rewrite things that don't need to be rewritten, but it will also mean you won't be caught flat footed if (when?) other free mail providers start publishing p=reject.No Comments


  • Sendgrid's open letter to Gmail

    Paul Kincaid-Smith wrote an open letter to Gmail about their experiences with the Gmail FBL and how the data from Gmail helped Sendgrid find problem customers. I know a lot of folks are frustrated with Gmail not returning more than statistics, but there is a place for this type of feedback within a comprehensive compliance desk.No Comments


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