Tagemail formats

July 7, 2010

Creating effective links

By laura
1 Min read
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07July

CampaignMonitor blogged today about an email they sent out that triggered the Thunderbird “this might be a scam” filter. After a bit of tweaking, we discovered that Thunderbird systematically throws up this alert when it sees a URLs in your HTML email copy. In this case, we had made the mistake of adding the following line: If you would like to support the National Wildlife Federation...

November 13, 2009

Is it ever OK to violate best practices?

By laura
2 Min read
1 comment
13November

Last week @justinpremick tweeted the question “Is it ever OK to break best practices.” My reaction, and reply, was of course it is OK to break best practices, if you know what you’re doing and why. Best practices are all about things that are safe. If you do these things, in all likelihood you will not encounter any major problems. The things we tell people are best practices...

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