In the deliverability space we talk about permission and consent a lot. All too often, though, consent is taken not given. Marketers and senders assume they have permission to send email, while the recipient is left expecting no email. There are different ways that companies assume permission. A favorite is to hide the permission deep in the terms and conditions or in the privacy policy. This is...
[#INFOGRAPHIC] Email marketing trends 2018
It’s always an honor to be asked to provide quotes and thoughts with experts in the field. Sometimes the day to day gives me tunnel vision, but things like this give me the opportunity to think more globally. Hands down, though, the best part is seeing the final product and hearing what other folks have to say.
Go check out the full infographic.
There’s been an explosion of “Google plugins” that facilitate spam through Gmail and G Suite. They have a similar set of features. Most of these features act to protect the spammer from spam filtering and the poor reputation that comes from purchasing lists and incessantly spamming targets. Some of these plugins have all the features of a full fledged ESP, except a SMTP server...
I am honored to be included in the Learn to Fish document built by Adobe.
Companies are always trying to find new ways to use and abuse email. My mailbox has been rife with mail from companies trying to sell me stuff for my business. It’s been interesting to watch the new ways they’re trying to get attention, while not honoring the most important rule of email marketing. Marketing Automation The advent of “marketing automation” has added a new...
Late last year Litmus invited me to contribute to a whitepaper they were putting together about email in 2020. Today, they released Email Marketing in 2020. I am honored to be included in the list of experts that they chose. One of the things I find so so much fun in participating in this type of joint project is seeing what other people’s visions are. When Chad first contacted us, his...
Loren McDonald has a great post over at Mediapost listing his email marketing pet peeves. I particularly love this because he includes those things annoy him as a subscriber. Most of what annoys me as a subscriber is sloppy marketing. Really is it so hard to actually check what you’re sending and who you’re sending it to? This was a notice from Ello telling me that they’d get to...
Tom Sather speaks about 4 email marketing myths that just won’t die. Tom has it absolutely right, these are things people believe that not true.
I download a lot of ESP white papers. Not because I’m looking for an ESP, but because I think it’s important to know what’s happening in the industry and what topics people think are important. I understand fully that white papers are a lead generation tool and I can expect followup from sales people at the places I download papers from. This is all well and good. Generally the...
ISPs are continually developing tools for their users. Some of the newer tools are automatic filters that help users organize the volumes of mail they’re getting. Gmail released Priority Inbox over a year ago. Hotmail announced new filters as part of Wave 5 back in October. All of these announcements cause much consternation in the email marketing industry. Just today there was a long...
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