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Tag: engagement

Engagement drives deliverability

Return Path released an white paper today offering the Secrets of Successful Senders. I don’t think any of my readers will be surprised that it boils down to identity, reputation, and engagement. Return Path treats these as separate things and I understand why they do. I think however, that the identity and reputation are supporting players […]

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5 steps for addressing deliverability issues

Following on from my reading between the lines post I want to talk a little bit about using the channels. From my perspective the right way to deal with 99% of issues is through the front door. Last week I found myself talking to multiple folks in multiple fora (emailgeeks slack channel, mailop, IRC) about how […]

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Engagement, Engagement, Engagement

I saw a headline today: New Research from Return Path Shows Strong Correlation Between Subscriber Engagement and Spam Placement I have to admit, my first reaction was “Uh, Yeah.” But then I realized that there are some email marketers who do not believe engagement is important for email deliverability. This is exactly the report they […]

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Are seed lists still relevant?

Those of you who have seen some of my talks have seen this model of email delivery before. The concept is that there are a host of factors that contribute to the reputation of a particular email, but that at many ISPs the email reputation is only one factor in email delivery. Recipient preferences drive […]

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Use all the channels

One of the hardest deliverability situations to address is when all mail from a certain sender is going to the bulk folder. I’ve had numerous clients come to me to address this situation over the years. Ideally, clients come to me before all their mail is going to bulk. Then we can make some tweaks […]

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The perfect email

More and more I’m moving away from consulting on technical setup issues as the solution to delivery problems. Delivery is not about the technical perfection of a message. Spammers get the technical right all the time. No, instead, delivery is about sending messages the user wants. While looking for something on the blog I found an […]

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Who owns the inbox

One of the questions asked of my panel during Connections 16 last month was who owns the inbox. My point of view is that the end user owns the inbox, with a few minor exceptions. For instance, in the case of a business, the business owns the inbox. With email marketing, the marketing is entering […]

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Pete and Repeat

Pete and Repeat were on a boat. Pete fell out, who was left? I was searching the blog for some resources today and these were the first two posts that showed up on the search results. I often feel like I’m repeating myself, but sometimes I am.  

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Insight into Gmail filtering

Last week I posted a link to an article discussing how Gmail builds defenses to protect their users from malicious mail. One of the things I found very interesting in that article was the discussion about how Gmail deploys many changes at once, to prevent people from figuring out what the change was. Let’s take a […]

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Ask Laura: Will our ESP kick us off for mailing purchasers?

Dear Laura, We’re a small online retailer and email is a very important sales and communication channel for us. We do marketing and newsletters with Mailchimp, transaction confirmations with Bigcommerce, and a few other messages via Salesforce. Our volumes are relatively low, but we’re in an industry that can be a bit of a red […]

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  • OTA joins the ISOC

    The Online Trust Alliance (OTA) announced today they were joining forces with the Internet Society (ISOC). Starting in May, they will operate as an initiative under the ISOC umbrella. “The Internet Society and OTA share the belief that trust is the key issue in defining the future value of the Internet,” said Internet Society President and CEO, Kathryn Brown. “Now is the right time for these two organizations to come together to help build user trust in the Internet. At a time when cyber-attacks and identity theft are on the rise, this partnership will help improve security and data privacy for users,” added Brown.No Comments


  • Friday blogging... or lack of it

    It seems the last few Friday's I've been lax on posting. Some of that is just by Friday I'm frantically trying to complete all my client deliverables before the weekend. The rest of it is by Friday I'm just tired. Today had the added complication of watching the Trumpcare debate and following how (and how soon) it would affect my company if it passed. That's been a bit distracting, along with the other stuff I posted about yesterday. I wish everyone a great weekend.1 Comment


  • Indictments in Yahoo data breach

    Today the US government unsealed an indictment against 2 Russian agents and 2 hackers for breaking into Yahoo's servers and stealing personal information. The information gathered during the hack was used to target government officials, security employees and private individuals. Email is so central to our online identity. Compromise an email account and you can get access to social media, and other accounts. Email is the key to the kingdom.No Comments


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