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Tag: engagement

Engaging emails for better delivery

MessageSystems is sponsoring a webinar hosted by Direct Marketing discussing engagement as part of delivery. What kind of emails ISPs are really watching out for How engaging your customers could impact your deliverability Best practices for email compliance What’s next in the email landscape The ISP speaker is Matt Moleski, Senior Director of National Customer Security […]

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A must read on engagement

I really can’t add anything to what Chad wrote in Opens, Clicks, And Blocks In The Third Age Of Email Deliverability

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What is an open?

I was having a discussion today with a few industry colleagues about engagement and open rates. It was a good discussion and inspired a couple blog posts. Engagement totally matters, Engagement affects deliverability, and ISPs should be the last of your concerns. I think they’ve covered the engagement issue pretty well, but what I wanted to […]

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Facts about engagement

It is reality that ISPs look at the population of recipients that a mail stream is going to. It is reality that they evaluate the activity of that population. It is reality that ISPs treat senders that are sending to a significant number of email addresses that have not been logged into or accessed recently […]

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More from Gmail

Campaign Monitor has an interview with Gmail looking at how to get mail to the Gmail inbox. It’s a great article and I think everyone should go read it. One of the most important things it talks about is how complex filters are. On Gmail’s end, Sri revealed that there are literally hundreds of signals […]

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Engagement, it’s not what you might think

Most delivery experts will tell you that ISPs measure recipient engagement as a part of their delivery. That’s absolutely true, but I think there’s a language difference that makes it hard for senders to understand what we mean by engagement. ISPs, and other filtering companies, profile their user base. They know, for instance, who logs […]

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Email against Humanity

“Sending an email is one of the worst things you can do to a person. You are stealing a little part of their life away. 99.99% of all emails are incredibly annoying and a huge imposition. If your job is to write emails, you should always be fighting to send fewer things and make sure […]

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One letter off…

I’m working on a blog post about the new Gmail tabbed inbox and the messages Gmail is inserting into the promotions tab. The messages aren’t showing up on most of my accounts, so I logged into an infrequently used account of mine. Ads are there, I got my screenshots and some data about the behaviour […]

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Barracuda clicking all links in emails

A number of people have asked me recently if I know anything about appliances clicking all the links in emails. Some of those people have asked specifically about Barracuda, some have just asked if I knew of any filters that clicked links. The answer is, yes, there are cases where spam filters have followed all […]

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Timely and appropriate mail

I woke up this morning to an exploding twitter and FB feeds with lots of friends cheering the defeat of DOMA and Prop 8. Apparently some companies are getting into the act as well. (Behind a cut because some of this may be slightly NSFW in some places)

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