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Tag: engagement

March 2015: The month in email

Happy March! We started the month with some more movement around CASL enforcement from our spam-fighting friends to the north. We noted a $1.1 million fine levied against Compu-Finder for CASL violations, as well as a $48,000 fine to Plentyoffish Media for failing to provide unsubscribe links. We noted a few interesting things: the fines […]

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Thoughts on Hotmail filtering

One of the new bits of information to come out of the EEC15 deliverability discussions is how Hotmail is looking at engagement differently than other webmail providers. Many webmail providers really do look at overall engagement with a mail when making delivery decisions. And this really impacts new subscribers the most. If there is a mailing […]

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Tweets from engagement and deliverability webinar

Want to see some of the tweets shared during the EEC Deliverability and Engagement webinar on March 17? Check out what was said as it happened.

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Mythbusting deliverability and engagement

Yesterday I published an article talking about an engagement webinar hosted by the EEC and DMA. I made a couple predictions about what would be said. ISPs do monitor engagement, even if they do it differently than senders thought. Engagement is important for inbox delivery at some ISPs. Different ISPs have different ways of making […]

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Delivery and engagement

Tomorrow is the webinar Mythbusters: Deliverability vs. Engagement. This webinar brings together the ISP speakers from EEC15, plus Matt from Comcast, to expand on their comments. There’s been some confusion about the impact of engagement on delivery and whether or not senders should care about recipient engagement. My opinion on the matter is well known: […]

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February 2015 – The month in email

This was a short and busy month at WttW! We attended another great M3AAWG conference, and had our usual share of interesting discussions, networking, and cocktails. I recapped our adventures here, and shared a photo of the people who keep your email safe while wearing kilts as well. We also commended Jayne Hitchcock on winning […]

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Engaging emails for better delivery

MessageSystems is sponsoring a webinar hosted by Direct Marketing discussing engagement as part of delivery. What kind of emails ISPs are really watching out for How engaging your customers could impact your deliverability Best practices for email compliance What’s next in the email landscape The ISP speaker is Matt Moleski, Senior Director of National Customer Security […]

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A must read on engagement

I really can’t add anything to what Chad wrote in Opens, Clicks, And Blocks In The Third Age Of Email Deliverability

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What is an open?

I was having a discussion today with a few industry colleagues about engagement and open rates. It was a good discussion and inspired a couple blog posts. Engagement totally matters, Engagement affects deliverability, and ISPs should be the last of your concerns. I think they’ve covered the engagement issue pretty well, but what I wanted to […]

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Facts about engagement

It is reality that ISPs look at the population of recipients that a mail stream is going to. It is reality that they evaluate the activity of that population. It is reality that ISPs treat senders that are sending to a significant number of email addresses that have not been logged into or accessed recently […]

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