August is here, and as usual, we’re discussing spam, permissions, bots, filters, delivery challenges, and best practices. One of the things we see over and over again, both with marketers and with companies that send us email, is that permission is rarely binary — companies want a fair amount of wiggle room, or “implied permission” […]
Brian Krebs posted a couple days ago about his experience with the subscription bomb over the weekend. He talks about just how bad it was over the weekend. At approximately 9:00 a.m. ET on Saturday, KrebsOnSecurity’s inbox began filling up with new newsletter subscriptions. The emails came in at a rate of about one new […]
Steve Linford, CEO of Spamhaus commented on my blog post about the current listings. I’m promoting it here as there is valuable information in it. Excellent well summarized article Laura ? No we’ve not changed SBL policy to require COI. It’s something we very strongly advise but we can not make a requirement. We’ll have […]
A number of ESPs woke up to a more-than-usually-bad Monday morning. Last night Spamhaus listed 10s of networks, including ESPs, on the SBL. The listings all contained the following note: Problem description ============================ The newsletter service () is using the referenced IP address to send bulk email. Unfortunately, the said newsletter service is not verifying […]
Over the weekend I’ve been seeing a number of over the top, hyperbolic blog posts about the Trump Campaign’s agency getting suspended from their ESP for spamming. Adestra suspended the Donald Trump campaign for “for committing some of the most egregious spamming in the history of the Internet in an effort to save his broke […]
Sometimes I find it hard to find a new topic to write about. I decide I’m going to write about X and then realize I did, often more than once. Other times I think I can blog about some issue only to realize that it’s too complex to handle in a quick post. There are […]
I’ve written before about how there is some (I’m sure lovely) woman in the UK who has been connected to my email address. I get a lot of mail for her. Mostly spam. She doesn’t seem to be using the address, but I regularly get mail addressed to MRS. LAURA CORBISHLEY (all caps, always). Typically […]
Earlier this week, the investment firm Marlin Equity Partners announced they purchased BlueHornet Networks from Digital River. BlueHornet has been around for quite a while. In 2004 they were acquired by Digital River and run as a wholly owned subsidiary. Congrats to the folks working at BlueHornet.
There are a lot of things all of us in the deliverability, abuse and blocklist space have heard, over and over and over again. They’re so common they’re running jokes in the industry. These phrases are used by spammers, but a lot of non-spammers seem to use them as well. The most famous is probably […]
The acquisition of email service providers continues. Last week Deluxe (yes, the check printing people) acquired Vertical Response. This appears to be positioning themselves to improve their collection of business services to include email marketing.