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Tag: ESPs

Arguing against the anti-spam policy

Not long ago I was talking with a colleague who works for an ESP.  She was telling me about this new client who is in the process of negotiating a contract. Normally she doesn’t get involved in negotiations, but the sales group brought her. It seems this new client is attempting to remove all mention of […]

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Role accounts

A question came up on a recent deliverability panel about role accounts. What is a role account? A role account is an email address that goes to a particular role or position rather than to a person. In many cases email to that address gets sent to a ticketing system or sent to multiple people. […]

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March 2016: The Month In Email

Happy April! I’m just back from the EEC conference in New Orleans, which was terrific. I wrote a quick post about a great session on content marketing, and I’ll have more to add about the rest of the conference over the next week or so. Stay tuned! Here’s a look at what caught our attention […]

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February 2016: The Month in Email

Happy March! Here’s a look back at our last month of email adventures. It was a busy few weeks for us with the M3AAWG meeting in San Francisco. We saw lots of old friends and met many new people — all in all, a success, despite the M3AAWG plague we both contracted. Hot topics at […]

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Mandrill changes

Last week Mandrill announced that they were discontinuing their free services and all customers would be required to have a corresponding paid Mailchimp account. Going forward, all Mandrill users will be required to have a paid monthly MailChimp account and verify ownership of all sending domains. Important changes to Mandrill On March 16th all new […]

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Purchased lists and ESPs: 9 months later

It was about 8 months ago I published a list of ESPs that prohibit the use of purchased lists. There have been a number of interesting responses to that post. ESPs wanted to be added to the list The first iteration of the list was crowdsourced from different ESP representatives. They shared the info they […]

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Buying lists costs more than just money

I’ve been talking to a lot of companies recently who are dealing with some major delivery challenges probably related to their practice of purchasing lists and then sending advertising to every address on the list. They assure me that their businesses would be non-viable if they didn’t purchase lists and it has to be that […]

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Dealing with blocklists, deliverability and abuse people

There are a lot of things all of us in the deliverability, abuse and blocklist space have heard, over and over and over again. They’re so common they’re running jokes in the industry. These phrases are used by spammers, but a lot of non-spammers seem to use them as well. The most famous is probably […]

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May 2015: The Month in Email

Greetings from Dublin, where we’re gearing up for M3AAWG adventures. In the blog this month, we did a post on purchased lists that got a lot of attention. If you’ve been reading the blog for any length of time, you know how I feel about purchased lists — they perform poorly and cause delivery problems, […]

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We’re all targets

Last week, another email provider announced their systems had a security incident. Mandrill’s internal security team detected unusual activity and took the servers offline to investigate. While there’s no sign any data was compromised or servers infiltrated, Mandrill sent an email to their customers explaining the incident was due to a firewall rule change. Email […]

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  • Vague reports of Yahoo problems

    A number of people, on different forums, have been asking if anyone is seeing a higher bounce rate than usual with Yahoo. Not sure exactly what's going on here. As I understand it, folks are talking with Yahoo about it. If I hear anything more, I'll share. For now, though, if you're seeing a small increase in Yahoo bounces (or other weirdnesses) others are seeing something odd, too.No Comments


  • Responsive design just got easier at Gmail

    Today Gmail announced they are supporting media queries in Gmail and Google Inbox. This should simplify the creation of emails for multiple platforms. The full list of supported rules can be found on the Google Developer Site.No Comments


  • Brief blogging break

    Sorry about the unexpected hiatus. I picked up a cold that really made me feel fuzzy and writing was an exercise in futility. I'll be back Monday. Meanwhile, Oracle bought another ESP (Bronto) when they bought NetSuite.  No Comments


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