Earlier this week Bloomberg news reported that an anonymous source told them Verizon was looking to acquire or investigate a partnership with AOL. It didn’t take long for the Verizon CEO to quash the acquisition rumors. Acquisitions and partnerships have always been around in technology, this is nothing new. But it made me think a little bit about […]
Here are the top 6 most commented on blog topics our Industry News & Analysis blog. In April, Laura wrote about the ins and outs about Domain-based Message Authentication, Reporting & Conformance also known as DMARC. If you are not familiar with DMARC or want to know the differences between strict and relaxed alignment, read […]
A couple weeks ago, I published a blog post about monetizing the complaint stream. The premise was that ESPs could offer lower base rates for sending if the customer agreed to pay per complaint. The idea came to me while talking with a deliverability expert at a major ESP. One of their potential customer wanted the […]
There was a discussion today on a marketing list about role accounts and marketing lists. Some ESPs block mail to role accounts, and the discussion was about why and if this is a good practice. In order to answer that question, we really need to understand role accounts a little more. What are role accounts? […]
Last week Gmail started contacting ESPs that signed up for their new FBL with more information on how to set up mailings to receive FBL emails. One of the struggles some ESPs are having is the requirement for DKIM signing. Many of the bigger ESPs have clients that sign with their own domains. Gmail is […]
Promoted from yesterday’s comments, Spamhaus comments on my discussion of filtering companies getting tired of ESPs. You hit the nail square on, Laura. As Laura knows but many here might not, I am with the Spamhaus project. At one time I was leading efforts to clean up ESP spam. I am not deeply involved with […]
Last week I blogged about the changes at ISPs that make “ISP Relations” harder for many senders. But it’s not just ISPs that are making it a little more difficult to get answers to questions, some spam filtering companies are pulling back on offering support to senders. For instance, Cloudmark sent out an email to […]
The acquisition of email service providers continues. Last week Deluxe (yes, the check printing people) acquired Vertical Response. This appears to be positioning themselves to improve their collection of business services to include email marketing.
It used to be when I’d send in a complaint to an ESP, I’d want them to take it seriously. To actually fix their customer problems. To stop their customers from spamming. To fix the broken process that resulted in their customer thinking I asked for email. These days? These days I just want the […]
Reports today say that Salesforce is buying Exacttarget for around 2.5 billion dollars. The offer for $33.75 per share in cash is 53 percent more that ExactTarget’s closing price yesterday. The transaction has been unanimously approved by the boards of directors of both companies, according to a statement today.