Last month I did an interview with Podbox about email, deliverability and how I became an email expert (breaking things, lots of breaking things… and having to pick up the pieces and fix them…) Check out the interview over on their website. I’ve been thinking a lot about history and longevity. Next year will mark 10 years of the Word to the Wise blog and 20 years of me entering...
One of the discussions that surrounds email marketing is whether relevance trumps permission or permission trumps relevance. I believe this entire discussion is built on a false dichotomy. Sending relevant email is important. Not only do recipients expect mail to be relevant, but the ISPs often make delivery decisions on how relevant their users find your mail. Marketers that send too much...
Two blog posts came out today interviewing big players in the email and delivery arena. Over on the Unica blog, Len Shnyeder interviews Annalivia Ford who is a new member of their email operations team. She has had many years of experience in dealing with senders from the receiver position. She summarizes successful delivery as follows: the bottom line really is simple, if not easy: to succeed...
I’m working on a few projects designed to help provide mentoring for other delivery people and to bridge the communication gap between the various groups active in email. One of those projects is collecting, linking to, and publishing more delivery resources. Some will be linked to directly from the blog, others will be linked to from the wiki. While I’m reasonably familiar with...
Over the last few weeks I’ve had a series of posts on the blog from various authors who are active in the email space. I posted A very young industry commenting on the lack of experience among email marketers. I think that some of the conflict between ISPs and ESPs and receivers and marketers can be traced back to this lack of longevity and experience. Often there is only a single delivery...
Guest post by Phil Schott I often have the pleasure of putting my four year-old son to bed at night and I’m usually exhausted afterward. It’s a never-ending string of questions and admonishments that goes something like this, “Daddy, is it a stay-at-home day tomorrow? “No, Joe, tomorrow is a go-to-school day, it’s Tuesday. Joe, stop talking and go to sleep and please...
Guest Post by JD Falk There was certainly some surprise in the room when I pointed out (yep, it was me) that Laura has been around since before there were ESPs. Part of it, I’m sure, was because Laura’s not particularly ancient — and part was because it’s a shock to realize that people sent and received email and everything was just fine long before the segment of the...
Last week I saw a tweet that quoted Joel Book, Director of eMarketing Education at Exacttarget as saying less than 20% of ppl in #emailmarketing have more than 2 yrs experience I have this feeling that some of the industry wide issues with conflicts between “frat boys” and “utilitarians” is partly due to the lack of experience on the email marketing side. Contrast that...
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