You probably use TLS hundreds of times a day. If you don’t recognize the term, you might know it better by it’s older name, SSL. TLS is what protects your data in transit whenever you go to Google, or Yahoo or even this blog. The little padlock in your browser address bar tells you that […]
Today Facebook quietly put a bullet in the heart of it’s email program. Instead of running mailboxes, mail to Facebook addresses now simply forwarded to the users primary email address. Color me unsurprised.
One of the biggest arguments against confirmation is that it’s too hard and that there is too much drop off from subscribers. In other words, recipients don’t want to confirm because it’s too much work on their part. I don’t actually think it’s too much work for recipients. In fact, when a sender has something […]
Last month a Dangerous Minds posted numbers that indicated their Facebook posts were reaching fewer users. They suggested that this was a conspiracy by Facebook to make more money and soak small publishers with “exorbitant” advertising fees. I didn’t pay that much attention to it. I use Facebook to communicate with friends. The only commercial […]
Christopher Penn at What Counts did some testing to see what delivery to Facebook.com addresses looks like. It looks pretty grim.
When FB messaging was announced email marketers had a total conniption. There were blog posts written about how FB Messaging was going to kill email as we know it. Now, slightly more than a year later marketers have declared FB Messaging dead. Sometimes I think people spend way to much time believing their own press. […]
I don’t follow many brands on twitter or facebook. Those that I do are local businesses we actually shop at. It’s been interesting watching these local groups use the social networks to market. One is The Milk Pail Market in Mountain View. They have a reasonably active Facebook page. How have they been using social […]
Adobe has a good post up about consumer reaction and interaction with brands in social media like Twitter and Facebook.
There’s still quite a bit of concern and worry about how the Facebook messaging platform is going to affect marketing. One thing that may help is the Facebook postmaster page. There’s all sorts of good information on those pages, reflecting the years of experience that their messaging team has in running large platforms. Some points […]
One of the strengths of email that instant messaging lacks is asynchronous communication. With email, you send someone a message and they may or may not respond right away. Sending somebody an email means that you are not necessarily expecting an instantaneous reply. In fact, that’s the whole point of not using the phone or […]