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Tag: fbl

Abuse, triage and data sharing

The recent subscription bombs have started me thinking about how online organizations handle abuse, or don’t as the case may be. Deciding what to address is all about severity. More severe incidents are handled first. Triage is critical, there’s never really enough time or resources to investigate abuse. What makes an event severe? The answer is […]

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Things you need to read

The email solicitation that made me vow to never work with this company again. When sending unsolicited email, you never know how the recipient is going to respond. Writing a public blog post calling you out can happen. The 2016 Sparkies. Sparkpost is looking for nominations for their email marketing awards. Win a trip to […]

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Yahoo FBL confirmation problems

Over the last few months I’ve seen people complaining about losing the Yahoo FBL emails with verification codes. This seems to be intermittent and no one could really explain what was going on. Dale Lopez, VP of operations for V12 group, shared that their operations group discovered that one issue with the missing verification emails […]

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More Yahoo! Challenges

A lot of people are reporting they’re not getting confirmation emails when signing up for the new Y! FBL program. This is causing problems with folks attempting to transfer domains to the new FBL. Will update when I hear anything.

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Best practices … what are they?

“We follow all the best practices!” is a common refrain from many senders. But what does best practices really mean? To me the bulk of best practices are related to permission, technical setup and identity. Send opt-in mail. Follow the SMTP spec. Authenticate your mail with DKIM. Publish a SPF record. Don’t hide you domain whois […]

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Yahoo FBL Down

We’re seeing multiple reports that the Yahoo feedback loop stopped working some time in the past couple of days. If you’re not seeing reports, it’s not just you.

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Who pays for spam?

A couple weeks ago, I published a blog post about monetizing the complaint stream. The premise was that ESPs could offer lower base rates for sending if the customer agreed to pay per complaint. The idea came to me while talking with a deliverability expert at a major ESP. One of their potential customer wanted the […]

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How useful are feedback loops

Things are extremely busy here and blogging is going to be light for a few weeks. I’ll be reposting some older blog posts that are still relevant for today’s email senders. Today’s post is a repost from November 2008. I look at the whys and hows of FBLs, address some of the objections people had to […]

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Clarification on monetizing complaints

There has been quite an interesting discussion in the comment stream of my earlier post about monetizing the complaint stream. I’ve found all the perspectives and comments quite interesting. There is one thing multiple people have brought up that I don’t necessarily see as a problem. They assert that this idea will only work if […]

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Monetizing the complaint stream

What if ESPs (and ISPs, for that matter) started charging users for every complaint generated? Think of it like peak pricing for electricity. In California, businesses can opt for discounted power, with the agreement that they are the first companies shut off if electrical demand exceeds supply. What if ESPs and ISPs offered discounted hosting […]

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  • Vague reports of Yahoo problems

    A number of people, on different forums, have been asking if anyone is seeing a higher bounce rate than usual with Yahoo. Not sure exactly what's going on here. As I understand it, folks are talking with Yahoo about it. If I hear anything more, I'll share. For now, though, if you're seeing a small increase in Yahoo bounces (or other weirdnesses) others are seeing something odd, too.No Comments


  • Responsive design just got easier at Gmail

    Today Gmail announced they are supporting media queries in Gmail and Google Inbox. This should simplify the creation of emails for multiple platforms. The full list of supported rules can be found on the Google Developer Site.No Comments


  • Brief blogging break

    Sorry about the unexpected hiatus. I picked up a cold that really made me feel fuzzy and writing was an exercise in futility. I'll be back Monday. Meanwhile, Oracle bought another ESP (Bronto) when they bought NetSuite.  No Comments


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