TagFBLs

September 14, 2023

Validity Charging for Feedback Loop Emails

By laura

9 Min read

4 comments

14September

History Return Path was a major driver for the establishment of Feedback Loops (FBLs) back in the mid to late 2000s. They worked with a number of ISPs to help them set up FBLs and managed the signup and validation step for them. In return for providing this service to senders and receivers, they used this data as part of their certification process and their deliverability consulting. Return Path...

July 12, 2018

The inbox is a moving target

By laura

6 Min read

1 comment

12July

The more I look at the industry, the more convinced I am that we’re in the middle of a fundamental shift in how email is filtered. This shift will change how we handle email deliverability and what tools we have and what information we can use as senders to address challenges to getting to the inbox. Early deliverability This period is roughly between 2001 and 2006. Many of the email...

January 2, 2018

Happy 2018

By laura

4 Min read

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02January

This is the time of year when everyone starts posting their predictions for the coming year. Despite over a decade of blogging and close to 2500 blog posts, I have’t consistently written prediction articles here. Many years I don’t see big changes on the horizon, so there’s not a lot to comment on. Incremental changes are status quo, nothing earth shattering there. But...

October 19, 2017

RoadRunner FBL goes kaput

By laura

1 Min read

3 comments

19October

Road Runner is no longer providing a FBL starting today. Earlier this morning a couple ESPs were reporting a decrease in FBL messages from the RR FBL. A few hours later, a senior technical account manager confirmed on mailop that the FBL was ending today. While the announcement says that folks can expect reports to trickle, at least one ESP has reported zero reports today. we usually get 400-600...

September 5, 2017

Improving Gmail Delivery

By laura

3 Min read

2 comments

05September

Lately I’m hearing a lot of people talk about delivery problems at Gmail. I’ve written quite a bit about Gmail (Another way Gmail is different, Gmail filtering in a nutshell, Poor delivery at Gmail but no where else, Insight into Gmail filtering) over the last year and a half or so. But those articles all focus on different parts of Gmail delivery and it’s probably time for a...

July 21, 2017

I'm not a customer any more

By laura

6 Min read

2 comments

21July

We recently moved co-working spaces, after 8 or 9 years in the same place.  I’ll be up front here, we left Space A because I was annoyed with them. I’ve been increasingly unhappy with them for a while, but moving is a pain so just put up with them. But their most recent rent increase along with the lost packages, increasing deposit requirements and revolving door of incompetent staff...

January 5, 2017

Sharing access to Google Postmaster Tools

By laura

2 Min read

4 comments

05January

As a delivery consultant, I always ask clients to share their Google postmaster reports with me. As Gmail is one of the bigger delivery challenges for a lot of senders, having access to the postmaster tools helps tease out issues. I had some issues earlier this week getting access to tools and so brought up a conversation on one of the delivery lists. The nice folks there helped me get it solved...

August 6, 2015

Monitoring Your Mail Stream

By laura

5 Min read

3 comments

06August

One of the most important things for any mail sender to do is monitor their mail stream. There are a number of things that every mailer should pay attention to.  Some are things to monitor during delivery, some are things to monitor after delivery. All of these things tell senders important information about how their mail is being received by their recipients and the ISPs. What to monitor during...

February 22, 2013

Earthlink opens up FBL

By laura

1 Min read

2 comments

22February

Earlier this week I was at MAAWG and one of the Earthlink postmaster folks stopped me to tell me that Earthlink was now accepting non-ISP applications to their Feedback Loop.
In order to apply for the Earthlink FBL send an email to fblrequest@abuse.earthlink.net with the IP addresses and the FBL email address.

January 23, 2013

How difficult is it to get on whitelists?

By laura

4 Min read

4 comments

23January

Today’s question comes from Leslie J. Just how difficult is it for a small business that runs a highly compliant mailing system to find their way onto whitelists at the big freemail/spam filter providers? It seems utterly impossible meaning man hours are completely wasted messing around with subjects and content when if the same business sends the very same message through any number of...