As a delivery consultant, I always ask clients to share their Google postmaster reports with me. As Gmail is one of the bigger delivery challenges for a lot of senders, having access to the postmaster tools helps tease out issues. I had some issues earlier this week getting access to tools and so brought up a conversation on one […]
One of the most important things for any mail sender to do is monitor their mail stream. There are a number of things that every mailer should pay attention to. Some are things to monitor during delivery, some are things to monitor after delivery. All of these things tell senders important information about how their […]
Earlier this week I was at MAAWG and one of the Earthlink postmaster folks stopped me to tell me that Earthlink was now accepting non-ISP applications to their Feedback Loop. In order to apply for the Earthlink FBL send an email to email@example.com with the IP addresses and the FBL email address.
Today’s question comes from Leslie J. Just how difficult is it for a small business that runs a highly compliant mailing system to find their way onto whitelists at the big freemail/spam filter providers? It seems utterly impossible meaning man hours are completely wasted messing around with subjects and content when if the same business sends the […]
There are a lot of people who abuse online services and use online services to abuse and harass other people. But handling complaints and handling the abuse are often afterthoughts for many new companies. They don’t think about how to accept and process complaints until they show up. Nor do they think about how bad […]
I often get clients and potential clients asking me to tell them what the absolute best ESP is. “You’re an expert in the field, which ESP will give me the best inbox delivery?” The thing is, there isn’t an answer to that question. ESPs have expertise in sending large amounts of mail. All have staff […]
There are two new FBLs in production. Synacor and Fastmail.fm. I’ll be updating the Wiki and FBL page today.
I’m hearing more rumors of ESPs seeing customer accounts being compromised, similar to what happened with The Children’s Place. Experian CheetahMail identified an isolated incident in which someone used a valid client user ID and password to gain access to the client’s email account and transmit an unauthorized and unlawful email. To recipients, the email […]
Here at Word to the Wise we have some unique requirements for mail. For instance, I need to be able to receive examples of emails that are being blocked elsewhere in order to do my job. This means not only do we not outsource mail to someone else, we also run limited spam filtering on […]