In a blog post today, AOL announced they are changing the from address on their FBL emails from scomp@aol.net to fbl-no-reply at postmaster.aol.com. This change will take place on January 16th, 2017. While this may seem a minor change to announce so far in advance, it’s really not. Because AOL was the first FBL, there are many tool chains that have been kludged together to handle the...
The recent subscription bombs have started me thinking about how online organizations handle abuse, or don’t as the case may be. Deciding what to address is all about severity. More severe incidents are handled first. Triage is critical, there’s never really enough time or resources to investigate abuse. What makes an event severe? The answer is more complicated that one might think...
A couple new bits of information for folks interested in participating in feedback loops. If you’re an ESP, you’ll want to sign up for the two new FBLs that were released this month. XS4ALL and Telenor are now offering complaint feeds to senders. If you’re a mail recipient and want the ability to report spam, try the new browser/MUA plugins for reporting spam released by the...
There’s a new feedback loop at mail.ru. This is a DKIM based FBL (like Yahoo) and is designed primarily for ESPs. I am hearing there is an IP based FBL for ISPs in the works, but there isn’t a firm release date for that yet. Senders and ESPs can signup for the new FBL at . One caveat is that you must have a mail.ru account in order to get access to the stats page and there isn’t...
Cloudmark has an interesting discussion about the Report Spam button and how it’s used.
There are a lot of different perspectives on Feedback Loops (FBLs) and “this is spam” buttons across the email industry. Some people think FBLs are the best thing since sliced bread and can’t figure out why more ISPs don’t offer them. These people use use the data to clean addresses off their lists, lower complaints and send better mail. They use the complaints as a data...
When consulting with clients, I spend a lot of time trying to help them better understand the concept of sender reputation. Spam reports, feedback loops, and other data that comes from a collection of positive and negative reputational feedback about a company sending email. Certainly, the “This is not spam” action – moving an email from the spam folder to the inbox, or clicking...
The Comcast FBL has been moved out of beta testing an into production. ISPs and senders can sign up for the FBL at
All of the applications are currently reviewed by hand, so there may be some delay as they deal with the launch rush. Please be patient. If you currently have a FBL through the beta program, you do not need to do anything, the FBL will continue.
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