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Tag: filtering

Google takes on intrusive interstitials

Starting next January, Google will be modifying its mobile search results to lower the ranking of sites that use interstitials that interfere with the users experience. In a blog post announcing the change they explain: Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible. This […]

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Things to read: March 9, 2016

It’s sometimes hard for me to keep up with what other people are saying and discussing about email marketing. I’ve been trying to be more active on LinkedIn, but there are just so many good marketing and delivery blogs out there I can’t keep up with all of them. Here are a couple interesting things […]

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Port25 blocking

A number of hosting providers are blocking outgoing port25. This has implications for a lot of smaller senders who either want to run their own mail server or who use SMTP to send mail to their ESP. What is port25 Port25 is the designated email sending channel. Much like websites are on port80 (or 8080) […]

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Trawling through the junk folder

As a break from writing unit tests this morning I took a few minutes to go through my Mail.app junk folder, looking for false positives for mail delivered over the past six weeks. We don’t do any connection level rejection here, so any mail sent to me gets delivered somewhere. Anything that looks like malware gets […]

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Confusing the engineers

We went camping last weekend with a bunch of friends. Had a great time relaxing on the banks of the Tuolumne River, eating way too much and visiting. On Saturday I was wearing a somewhat geeky t-shirt. It said 554: abort mission. (Thank you MessageSystems). At some point on Saturday every engineer came up to me, […]

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Do system administrators have too much power?

Yesterday, Laura brought a thread from last week to my attention, and the old-school ISP admin and mail geek in me felt the need to jump up and say something in response to Paul’s comment. My text here is all my own, and is based upon personal experience as well as those of my friends. That […]

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Politics and Delivery

Last week I posted some deliverability advice for the DNC based on their acquisition of President Obama’s 2012 campaign database. Paul asked a question on that post that I think is worth some attention. I am fascinated by the ramifications of email deliverability for political donations. Are there sysadmins at the big ISPs who make […]

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June 2015: the Month in Email

Happy July! We are back from another wonderful M3AAWG conference and enjoyed seeing many of you in Dublin. It’s always so great for us to connect with our friends, colleagues, and readers in person. I took a few notes on Michel van Eeten’s keynote on botnets, and congratulated our friend Rodney Joffe on winning the […]

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Filtering more than spam

The obvious application of machine learning for email is to send spam to the junk/bulk folder. Most services use some level of machine learning for filters. Places like Gmail have extensive machine learning filters to filter spam and unwanted mail away from their users. Some organizations are taking the filtering process a step further. Almost […]

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Deliverability and IP addresses

Almost 2 years ago I wrote a blog post titled The Death of IP Based Reputation. These days I’m even more sure that IP based reputation is well and truly dead for legitimate senders. There are a lot of reasons for this continued change.  Improved computing power I touched on the increase in computing power in […]

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