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Tag: filters

It depends… no more

The two most hated words in deliverability. Many people ask general questions about deliverability and most experts, including myself, answer, “It depends.” There are a lot of problems with this answer. The biggest problem is that it’s led to the impression that there are no real answers about deliverability. That because we can’t answer hypothetical […]

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Parasites hurt email marketing

As a small business owner I am a ripe target for many companies. They buy my address from some lead generation firm, or they scrape it off LinkedIn, and they send me a message that pretends to be personalized but isn’t really. “I looked at your website… we have a list of email addresses to […]

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Barracuda problems

Folks were posting earlier today noticing problems delivering to Barracuda hosted services. The good news is Barracuda has been updating their status page. As of now, the status page says things are improving. Monitoring – Since 7PM PDT 11/1/2016, the Barracuda Essentials for Email Security service has been experiencing a sustained and unusually large number of […]

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Ask Laura: Should we allow tagged addresses?

Hi Laura, First of all, I’d like to thank you for the amazing blog. It helps me a lot and I have much fun to read it. Now I have a question to the google alias addresses. As you must have known, Google offers alias addresses and you can put any thing between the local […]

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April 2016: The Month in Email

We are finishing up another busy month at WttW. April was a little nutty with network glitches, server crashes, cat woes, and other disruptions, but hopefully that’s all behind us as we head into May. I’ll be very busy in May as well, speaking at Salesforce Connections in Atlanta and the Email Innovation Summit in […]

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Insight into Gmail filtering

Last week I posted a link to an article discussing how Gmail builds defenses to protect their users from malicious mail. One of the things I found very interesting in that article was the discussion about how Gmail deploys many changes at once, to prevent people from figuring out what the change was. Let’s take a […]

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Thoughts on filters

One of the questions we received during the EEC16 closing keynote panel was why isn’t there a single blocklist that everyone uses and why don’t ISPs share data more. It would be so much easier for senders if every ISP handled mail the same as every other. But the world isn’t that simple, and it’s not […]

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Purchased lists and ESPs: 9 months later

It was about 8 months ago I published a list of ESPs that prohibit the use of purchased lists. There have been a number of interesting responses to that post. ESPs wanted to be added to the list The first iteration of the list was crowdsourced from different ESP representatives. They shared the info they […]

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Troubleshooting delivery is hard, but doable

Even for those of us who’ve been around for a while, and who have a lot of experience troubleshooting delivery problems things are getting harder. It used to be we could identify some thing about an email and if that thing was removed then the email would get to the inbox. Often this was a domain […]

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November 2015: The month in email

As we head into the last month of the year, we look back at our November adventures. I spoke twice this month, first at Message Systems Insight in Monterey (my wrap-up post is here) and then with Ken Magill at the  at the 2015 All About eMail Virtual Conference & Expo (a short follow-up here, […]

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  • Vague reports of Yahoo problems

    A number of people, on different forums, have been asking if anyone is seeing a higher bounce rate than usual with Yahoo. Not sure exactly what's going on here. As I understand it, folks are talking with Yahoo about it. If I hear anything more, I'll share. For now, though, if you're seeing a small increase in Yahoo bounces (or other weirdnesses) others are seeing something odd, too.No Comments


  • Responsive design just got easier at Gmail

    Today Gmail announced they are supporting media queries in Gmail and Google Inbox. This should simplify the creation of emails for multiple platforms. The full list of supported rules can be found on the Google Developer Site.No Comments


  • Brief blogging break

    Sorry about the unexpected hiatus. I picked up a cold that really made me feel fuzzy and writing was an exercise in futility. I'll be back Monday. Meanwhile, Oracle bought another ESP (Bronto) when they bought NetSuite.  No Comments


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