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Tag: frequency

LinkedIn addresses frequency issues

Yesterday LinkedIn announced they’re decreasing the amount of mail they’re sending to users. For every 10 emails we used to send, we’ve removed 4 of them. Already, member’s complaints have been cut in half. And this is just the beginning. Less Email from LinkedIn This is good news for a lot of people, as LinkedIn’s […]

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Best practices … what are they?

“We follow all the best practices!” is a common refrain from many senders. But what does best practices really mean? To me the bulk of best practices are related to permission, technical setup and identity. Send opt-in mail. Follow the SMTP spec. Authenticate your mail with DKIM. Publish a SPF record. Don’t hide you domain whois […]

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Color me unsurprised

Groupon and other Daily Deals programs struggling to find a sustainable business.

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Frequency and Relevance: Insight from Actual Recipients

Last night, the email practices of Facebook, Verizon and LinkedIn sparked something of a discussion on IRC. Rather than trying to summarize into a business language friendly post I thought I’d share the whole thing. Warning: Includes strong language and graphic descriptions of human on salesman violence.   Huey: I may have just arrived at […]

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Thinking of increasing email frequency for the holidays?

Then you have to read this post by Dayne Shuda on EmailCritic. How to handle Email Frequency During the Busy Holiday Season.

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Training recipients

Want to see a WWF style smackdown? Put a marketer and a delivery expert in a room and ask them to discuss frequency and whether or not more mail is better. The marketer will point to the bottom line and how much more money they make when they increase frequency. The delivery expert will point to […]

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Happy Mailman Day!

For people who are on many discussion mailing lists, the first of every month is “Mailman Day”, and has been for nearly a decade. Mailman is the most widely used mailing list manager for discussion lists and, by default, it sends email to all subscribers on the first of the month reminding them that they’re […]

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Less can be more and more can be more

The Wall Street Journal reports that some large retailers are scaling back their email marketing. Benefits of sending less mail include higher open rates, lower unsubscribe rates and an increase in sales. Since cutting back its volume, Nicole Miller has seen the rate at which customers “unsubscribe”—or request to stop receiving emails—drop, and the percentage […]

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Unsolicited feedback

Those of us in the email space often have opinions about volume and frequency and opt-in and everything involved in email marketing. What we don’t always have is the luxury of receiving unsolicited feedback from recipients. Every once in a while I find a post online that is that unsolicited feedback from someone. Today a […]

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Too much? Too little?

Mark Brownlow (who I haven’t linked to nearly enough lately) has insightful commentary on the frequency question. I really don’t think marketers should be afraid of sending email frequently. There are people who appreciate a lot of email. But I do think marketers should be careful when sending frequently. Good delivery is all about your […]

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  • Friday blogging... or lack of it

    It seems the last few Friday's I've been lax on posting. Some of that is just by Friday I'm frantically trying to complete all my client deliverables before the weekend. The rest of it is by Friday I'm just tired. Today had the added complication of watching the Trumpcare debate and following how (and how soon) it would affect my company if it passed. That's been a bit distracting, along with the other stuff I posted about yesterday. I wish everyone a great weekend.No Comments


  • Indictments in Yahoo data breach

    Today the US government unsealed an indictment against 2 Russian agents and 2 hackers for breaking into Yahoo's servers and stealing personal information. The information gathered during the hack was used to target government officials, security employees and private individuals. Email is so central to our online identity. Compromise an email account and you can get access to social media, and other accounts. Email is the key to the kingdom.No Comments


  • Blogging

    It's been a wild week here in the US. I have to admit, the current political climate is affecting my ability to blog about email. I've always said email is not life or death. And how can I focus on the minutia of deliverability when things are in such turmoil and uncertainty? There are many things I want to write about, including some resources for those of us who are struggling with the current administration and changes in the US. What we can do. What we must do.  It just takes work and focus I don't have right now.    1 Comment


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