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Tag: frequency

Color me unsurprised

Groupon and other Daily Deals programs struggling to find a sustainable business.

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Frequency and Relevance: Insight from Actual Recipients

Last night, the email practices of Facebook, Verizon and LinkedIn sparked something of a discussion on IRC. Rather than trying to summarize into a business language friendly post I thought I’d share the whole thing. Warning: Includes strong language and graphic descriptions of human on salesman violence.   Huey: I may have just arrived at […]

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Thinking of increasing email frequency for the holidays?

Then you have to read this post by Dayne Shuda on EmailCritic. How to handle Email Frequency During the Busy Holiday Season.

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Training recipients

Want to see a WWF style smackdown? Put a marketer and a delivery expert in a room and ask them to discuss frequency and whether or not more mail is better. The marketer will point to the bottom line and how much more money they make when they increase frequency. The delivery expert will point to […]

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Happy Mailman Day!

For people who are on many discussion mailing lists, the first of every month is “Mailman Day”, and has been for nearly a decade. Mailman is the most widely used mailing list manager for discussion lists and, by default, it sends email to all subscribers on the first of the month reminding them that they’re […]

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Less can be more and more can be more

The Wall Street Journal reports that some large retailers are scaling back their email marketing. Benefits of sending less mail include higher open rates, lower unsubscribe rates and an increase in sales. Since cutting back its volume, Nicole Miller has seen the rate at which customers “unsubscribe”—or request to stop receiving emails—drop, and the percentage […]

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Unsolicited feedback

Those of us in the email space often have opinions about volume and frequency and opt-in and everything involved in email marketing. What we don’t always have is the luxury of receiving unsolicited feedback from recipients. Every once in a while I find a post online that is that unsolicited feedback from someone. Today a […]

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Too much? Too little?

Mark Brownlow (who I haven’t linked to nearly enough lately) has insightful commentary on the frequency question. I really don’t think marketers should be afraid of sending email frequently. There are people who appreciate a lot of email. But I do think marketers should be careful when sending frequently. Good delivery is all about your […]

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Quote of the day

Still working on the Gmail document. I got a little stuck today writing it, and have put it aside to try and work through the stuck place. There was a very long discussion on Only Influencers today about frequency and un-engaged recipients. Lots of interesting opinions and a lot of people strongly welded to their […]

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The frequency conundrum

What is the perfect frequency to send mail? Is it daily, weekly, monthly, hourly, minutely (is that even a word?) or randomly? Any number of experts will give you a definitive answer to this question, but I don’t believe there is a single answer. The frequency recipients will respond to depends on the type of […]

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  • AOL compromise

    Lots of reports today of a security problem at AOL where accounts are sending spam, or are being spoofed in spam runs or something. Details are hazy, but there seems to be quite a bit of noise surrounding this incident. AOL hasn't provided any information as of yet as to what is going on.4 Comments


  • ReturnPath on DMARC+Yahoo

    Over at ReturnPath Christine has an excellent non-technical summary of the DMARC+Yahoo situation, along with some solid recommendations for what actions you might take to avoid the operational problems it can cause.No Comments


  • AOL problems

    Lots of people are reporting ongoing (RTR:GE) messages from AOL today.  This indicates the AOL mail servers are having problems and can't accept mail. This has nothing to do with spam, filtering or malicious email. This is simply their servers aren't functioning as well as they should be and so AOL can't accept all the mail thrown at them. These types of blocks resolve themselves. 1 Comment


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