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Tag: gmail

Marking mail as spam says what?

I wear a number of hats and have a lot of different email addresses. I like to keep the different email addresses separate from each other, “don’t cross the streams” as it were.   Recently I’ve been getting spam to my womenofemail.org address asking about the wordtothewise.com website. I’m not sure where Ms. Catherine Metcalf […]

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Fun with spam filters

I recently had a challenging travel experience in the Netherlands, trying to get from Schipol airport to a conference I was speaking at. As part of my attempt to get out of the airport, I installed UBER on my phone. There were some challenges with getting UBER to authorise my phone number, so I tried […]

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Can I get access to Google Postmaster tools if I’m using an ESP?

The answer is almost certainly yes, but there are definitely cases where it the answer is no. If you’re using your own domains for the return path and/or the d= value then you can set up postmaster tools for those domains. If you’re using a domain managed by the ESP, or a subdomain where the […]

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Dodgy PDF handling at Gmail

We sent out some W-9s this week. For non-Americans and those lucky enough not to have to deal with IRS paperwork those are tax forms. They’re simple single page forms with the company name, address and tax ID numbers on them. Because this is the 21st Century we don’t fill them in with typewriters and […]

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Affiliate marketing overview

Most retailers have realized that sending unsolicited email is bad for their overall deliverability. Still, the idea they can send mail to people who never heard of them is seductive. Enter affiliate email. That magical place where companies hire an agency, or a contractor, or some other third party to send email advertising their new […]

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SNDS issues and new Gmail

A bunch of folks reported problems with Microsoft’s SNDS page earlier today. This afternoon, our friendly Microsoft rep told the mailop mailing list that it should be fixed. If you see problems again, you can report it to mailop or your ESP and the message will get shared to the folks who can fix it. […]

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What kind of mail do filters target?

All to often we think of filters as a linear scale. There’s blocking on one end, and there’s an inbox on the other. Every email falls somewhere on that line. Makes sense, right? Bad mail is blocked, good mail goes to the inbox. The bulk folder exists for mail that’s not bad enough to block, […]

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Change is coming…

A lot of email providers are rolling out changes to their systems. Some of these changes are so they will comply with GDPR. But, in other cases, the changes appear coincidental with GDPR coming into effect. It seems, finally, some attention is being paid to the mail client. Over the last few years the webmail […]

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How long does it take to change reputation at Gmail?

Today I was chatting with a potential client who is in the middle of a frustrating warmup at Gmail. They’re doing absolutely the right things, it’s just taking longer than anyone wants. That’s kinda how it is with Gmail, while their algorithm can adapt quickly to changes. Sometimes, like when you’re warming up or trying […]

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Google makes connections

One of the client projects I’m working on includes doing a lot of research on MXs, including some classification work. Part of the work involves identifying the company running the MX. Many of the times this is obvious; mail.protection.outlook.com is office365, for instance. There are other cases where the connection between the MX and the […]

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