Tag: gmail

July 2015: The Month in Email

Once again, we reviewed some of the ways brands are trying (or might try) to improve engagement with customers. LinkedIn, who frequently top lists of unwanted-but-legitimate email, announced that they’ll be sending less mail. Josh wrote about giving subscribers options for both the type and frequency of messages, and about setting expectations for new subscribers. […]

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Google Postmaster Tools

Earlier this month Google announced a new set of tools for senders at their Postmaster Tools site. To get into the site you need to login to Google, but they also have a handy support page that doesn’t require a login for folks who want to see what the page is about. We did register, but […]


Gmail having issues

As of 7/22/15, 1:17 PM, Google reports the issue is resolved.   Over on the mailop list multiple people are reporting delivery problems to Gmail. The Google status page confirms this: 7/22/15, 12:14 PM: We’re investigating reports of an issue with Gmail. We will provide more information shortly. Users may experience message delivery delays. These delays are […]

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Gmail Postmaster Tools for Senders

Google announced new postmaster tools for senders sending to Gmail.  The Gmail Postmaster Tools are to help “qualified high-volume senders analyze their email, including data on delivery errors, spam reports, and reputation.”  The updated postmaster pages also include Gmail’s best practices for bulk senders. Postmaster Tools by Gmail Update: ReturnPath has a blog post […]

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Thoughts on Gmail filtering

Gmail has some extremely complex filters. They’re machine learning based and measure hundreds of things about incoming mail. The filters are continually adjusting to changes and updating how they treat specific mail. One consequence of continually adjusting machine learning filters is that filtering is not static. What passes to the inbox now, may not pass […]

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Mythbusting deliverability and engagement

Yesterday I published an article talking about an engagement webinar hosted by the EEC and DMA. I made a couple predictions about what would be said. ISPs do monitor engagement, even if they do it differently than senders thought. Engagement is important for inbox delivery at some ISPs. Different ISPs have different ways of making […]


Email predictions for 2015

Welcome to a whole new year. It seems the changing of the year brings out people predicting what they think will happen in the coming year. It’s something I’ve indulged in a couple times over my years of blogging, but email is a generally stable technology and it’s kind of boring to predict a new […]

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Google’s Inbox Team answers questions on Reddit

The team behind Google’s new Inbox app did an “Ask us Anything” Q&A with reddit on December 3rd. The team consisted of a Product Manager, Designer, and Software Engineer and for two hours the team answered all sorts of questions. Most of the questions were about new features or supporting additional email providers and it […]

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Gmail announces new “Inbox” product

Gmail announced today on their blog a new product “Inbox” to help make the inbox more useful and more of a center of activity. “We get more email now than ever, important information is buried inside messages, and our most important tasks can slip through the cracks—especially when we’re working on our phones. For many […]

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August 2014: The Month in Email

Isn’t August the month where things are supposed to slow down? We’re still waiting for that to happen around here… it’s been great to be busy, but we’re hoping to continue to carve out more time for blogging as we move into the fall. As usual, we reported on a mix of industry trends and […]

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  • Ongoing Yahoo delays

    I've been hearing from folks over the last few days that they're seeing an uptick in deferrals from Yahoo! The deferrals are not uniform. ESPs report they're seeing some, but not all, customers affected. Other ESPs aren't seeing any changes. It's not just you. But it would be very worthwhile to dig into engagement and other stats. It's possible this is a new normal at Yahoo! and they're tightening filters to catch mail that doesn't fit their standards but was previously difficult to filter.No Comments

  • AOL starts using Sender Score Certification

    Good news for Sender Score Certified IPs. Return Path recently announced that AOL has joined the list of ISPs offering preferential treatment to certified IPs.  1 Comment

  • iCloud Service Disruption

    40% of iCloud users were affected this morning during a service disruption between 2:15AM and 9:30AM. Apple System StatusNo Comments