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Tag: gmail

Google makes connections

One of the client projects I’m working on includes doing a lot of research on MXs, including some classification work. Part of the work involves identifying the company running the MX. Many of the times this is obvious; mail.protection.outlook.com is office365, for instance. There are other cases where the connection between the MX and the […]

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Gmail survey rough analysis

I closed the Google Postmaster Tools (GPT) survey earlier today. I received 160 responses, mostly from the link published here on the blog and in the M3AAWG Senders group. I’ll be putting a full analysis together over the next couple weeks, but thought I’d give everyone a quick preview / data dump based on the […]

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Google Postmaster Tools: Last Chance!

I’ll be closing down the Google Postmaster Tools survey Oct 31. If you’ve not had a chance to answer the questions yet, you have through tomorrow. This data will be shared here. The ulterior motive is to convince Google to make an API available soon due to popular demand.

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Tell us about how you use Gmail Postmaster Tools

One of the things I hear frequently is that folks really want access to Google Postmaster Tools through an API. I’ve also heard some suggestions that we should start a petition. I thought a better idea was to put together a survey showing how people are using GPT and how high the demand is for […]

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Warmup advice for Gmail

Getting to the Gmail inbox in concept is simple: send mail people want to receive. For a well established mail program with warm IPs and domains, getting to the inbox in practice is simple. Gmail uses recipient interaction with email to determine if an email is wanted or not. These interactions are easy when mail is delivered to the […]

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August 2017: The month in email

Hello! Hope all are keeping safe through Harvey, Irma, Katia and the aftermath. I know many people that have been affected and are currently out of their homes. I am proud to see so many of my fellow deliverability folks are helping our displaced colleagues with resources, places to stay and money to replace damaged property. Here’s a […]

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Google Postmaster bad IP reputation

There are widespread reports this morning (9/11/17) that Google postmaster tools is showing bad IP reputation for IPs starting on 9/9. This issue is affecting just about everyone. Looking through my client’s postmaster pages, I’m seeing red for IP reputation on every client. Even my clients with generally good reputation are seeing bad reputation since 9/9.  […]

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Improving Gmail Delivery

Lately I’m hearing a lot of people talk about delivery problems at Gmail. I’ve written quite a bit about Gmail (Another way Gmail is different, Gmail filtering in a nutshell, Poor delivery at Gmail but no where else, Insight into Gmail filtering) over the last year and a half or so. But those articles all focus […]

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July 2017: The month in email

August is here, and as usual, we’re discussing spam, permissions, bots, filters, delivery challenges, and best practices. One of the things we see over and over again, both with marketers and with companies that send us email, is that permission is rarely binary — companies want a fair amount of wiggle room, or “implied permission” […]

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Another way Gmail is different

I was answering a question on Mailop earlier today and had one of those moments of clarity. I finally managed to articulate one of the things I’ve known about Gmail, but never been able to explain. See, Gmail has never really put a lot of their filtering on the SMTP transaction and IP reputation. Other ISPs […]

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