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Email predictions for 2015

Welcome to a whole new year. It seems the changing of the year brings out people predicting what they think will happen in the coming year. It’s something I’ve indulged in a couple times over my years of blogging, but email is a generally stable technology and it’s kind of boring to predict a new […]

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Google’s Inbox Team answers questions on Reddit

The team behind Google’s new Inbox app did an “Ask us Anything” Q&A with reddit on December 3rd. The team consisted of a Product Manager, Designer, and Software Engineer and for two hours the team answered all sorts of questions. Most of the questions were about new features or supporting additional email providers and it […]

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Gmail announces new “Inbox” product

Gmail announced today on their blog a new product “Inbox” to help make the inbox more useful and more of a center of activity. “We get more email now than ever, important information is buried inside messages, and our most important tasks can slip through the cracks—especially when we’re working on our phones. For many […]

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August 2014: The Month in Email

Isn’t August the month where things are supposed to slow down? We’re still waiting for that to happen around here… it’s been great to be busy, but we’re hoping to continue to carve out more time for blogging as we move into the fall. As usual, we reported on a mix of industry trends and […]

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Protecting users from look-alike accounts

Gmail recently started accepting mail (and calendar invitations) with non-Latin characters. A lot of fraudulent emails use non-Latin characters as a way to fool users. Google is on top of these security issues, however, and is now throwing away some mail with non-Latin characters. the Unicode community has identified suspicious combinations of letters that could […]

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June 2014: The month in email

Each month, we like to focus on a core email feature or function and present an overview for people looking to learn more. This month, we addressed authentication with SPF. We also talked about feedback mechanisms, and the importance for senders to participate in FBL processes. In our ongoing discussions about spam filters, we took […]

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Delivering to Gmail

Gmail is a challenge for even the best senders these days. With the recent Gmail changes there isn’t any clear fix to getting open rates or inbox delivery back up. Some of it depends on what is causing Gmail to filter the mail. Changing subject lines, from name, from address may get mail back to […]

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Affiliate mailers struggling

What are affiliate mailers? Affiliate mailers collect email addresses and then rent access to those addresses out to 3rd parties. There are a wide range of vendors that fall into the affiliate category. Some vendors compile lists through co-registration, others compile lists themselves through website opt-ins and some affiliate vendors fulfill mailing requests by hiring affiliates. […]

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May 2014: The month in email

It’s been a busy and exciting month for us here. Laura finished a multi-year project with M3AAWG, the Messaging, Malware and Mobile Anti-Abuse Working Group (look for the results to be published later this year) and continued working with clients on interesting delivery challenges and program opportunities. Steve focused on development on the next version […]

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Using Google to taunt coworkers

Happy Friday, all. This has been a rough week for so many people, I thought we needed a little humor. From Tim Norton (@norton_tim) on Twitter.

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