BLOG

Tag: gmail

From the archives: Taking Permission

From February 2010, Taking Permission. Permission is always a hot topic in email marketing. Permission is key! the experts tell us. Get permission to send email! the ISPs tell us. Marketers have responded by setting up processes to “get” permission from recipients before adding them to mailing lists. They point to their privacy polices and signup […]

No Comments

Gmail filtering in a nutshell

Gmail’s approach to filtering; as described by one of the old timers. This person was dealing with network abuse back when I was still slinging DNA around as my job and just reading headers as a hobby. Gmail uses a 10+ year old neural network that analyzes thousands of factors, related to email, IP, and web, […]

2 Comments

Sharing access to Google Postmaster Tools

As a delivery consultant, I always ask clients to share their Google postmaster reports with me. As Gmail is one of the bigger delivery challenges for a lot of senders, having access to the postmaster tools helps tease out issues. I had some issues earlier this week getting access to tools and so brought up a conversation on one […]

No Comments

December 2016: The Month in Email

Happy New Year! We’re looking forward to some interesting new projects this year, both for our clients and for Word to the Wise. Stay tuned! December was a slow month for blogging, with everything going on. But we’re back on the horse now and ready to blog for 2017. List and subscription management continue to […]

No Comments

Poor delivery at Gmail but no where else

I’ve mentioned before that I can often tell what ISP is making filter changes by what my calls are about. The last few weeks it’s been Gmail where folks are struggling to get to the inbox. One of the things most clients and potential clients have mentioned is that they’re not having any problems at […]

5 Comments

Parasites hurt email marketing

As a small business owner I am a ripe target for many companies. They buy my address from some lead generation firm, or they scrape it off LinkedIn, and they send me a message that pretends to be personalized but isn’t really. “I looked at your website… we have a list of email addresses to […]

No Comments

iOS List Unsubscribe Functionality

Al did a great post over on Spamresource about the how the new list unsubscribe function in the default mail client from iOS10. What’s been interesting to me is how much I’m hearing from ESP folks about how their customers want it gone. If you don’t know what we’re talking about, in the default mail client on iOS10, […]

1 Comment

Mail Client Improvements

There’s been extensive and ongoing development of email through the years, but much of it has been behind the scenes. We were focused on the technology and safety and robustness of the channel. We’re not done yet, but things are much better than they were. The good part of that is there is some space […]

No Comments

Responsive design just got easier at Gmail

Today Gmail announced they are supporting media queries in Gmail and Google Inbox. This should simplify the creation of emails for multiple platforms. The full list of supported rules can be found on the Google Developer Site.

No Comments

Gmail showing authentication results to endusers

A bit of older news, but worth a blog post. Early in August, Gmail announced changes to the inbox on both the web interface and the android client. They will be pushing authentication results into the interface, so end users can see which emails are authenticated. These are not deliverability changes, the presence or absence […]

No Comments
  • Indictments in Yahoo data breach

    Today the US government unsealed an indictment against 2 Russian agents and 2 hackers for breaking into Yahoo's servers and stealing personal information. The information gathered during the hack was used to target government officials, security employees and private individuals. Email is so central to our online identity. Compromise an email account and you can get access to social media, and other accounts. Email is the key to the kingdom.No Comments


  • Blogging

    It's been a wild week here in the US. I have to admit, the current political climate is affecting my ability to blog about email. I've always said email is not life or death. And how can I focus on the minutia of deliverability when things are in such turmoil and uncertainty? There are many things I want to write about, including some resources for those of us who are struggling with the current administration and changes in the US. What we can do. What we must do.  It just takes work and focus I don't have right now.    1 Comment


  • Email trends for 2017

    Freshmail has published a list of email marketing trends for 2017 from some of their favorite experts. I am honored to be included. Go check it out!No Comments


Archives