By default I don’t load images in email. For one thing it lets me see who is using open / click data to measure engagement. This morning I got a reengagement email from my Senator. There are things I really like about this email and there are somethings I think they get a little wrong. The good This is a great subject line. I like the use of “ghosting” to describe what the...
I regularly tell clients to be transparent with their sends. With email, permission is better than forgiveness. A surprise change in mail frequency or type leads to complaints. Complaints lead to bulk foldering. Once mail is in the bulk folder, it’s hard to get out of there, particularly at some webmail providers. The permission is better than forgiveness is hard for a lot of senders to...
There are a lot of mailing lists I’m on simply because I can’t be bothered to unsubscribe. Every week or every few days mail shows up in my inbox. I may look at the subject line, I may even open the message. But most of it is not interesting. It’s yet another sale at Sur La Table. It’s another promo from Macheist. Virgin America wants me to book a flight. All of these...
ThinkGeek have a bit of a challenging audience to connect with. Many of their customers are, well, geeks. And many geeks have a reputation for being suspicious of marketing. I’d even go so far as to say that ThinkGeek has a bigger marketing challenge than other popular retailers. One of the challenges all marketers face, though, is getting people to actually open and read an email carefully...
I so often talk about the failures of various email marketing programs that it’s only fair I mention when someone gets it right. We spent the past week with family on the east coast. Our flight back to the west coast was very, very early Sunday morning so I booked a night at the airport hotel. That way we could just stumble to the shuttle at some horrible hour and not worry about trying to...
This week I received an email from a vendor we purchased software from 6 months ago. And it was exactly 6 months to the day of our original purchase I received an email basically reminding me of what I purchased and asking me to update my contact information. Thank you for using Atlassian software and we hope it has been of continuing benefit to your organisation! We wanted to take a moment to...
DJ at Bronto has another example of great email design.
Last week I mentioned a Smith-Harmon report about how to handle email when going out of business. I mentioned at the end of the post that I was pleasantly surprised at how well done their email program was. Let’s walk through the process. 1) The download process. Clicking on the “download report” page popped up a signup window. They ask for first name, last name, company and and email address...
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