Earlier this month, I published a post about some changes with how Google is displaying information related to authentication in their “View Original” page. There’s one condition I apparently didn’t report and it brought up a question earlier today. If a message has alignment between DKIM and the 5322.from address but there is no DMARC record for that domain published in...
Google has been making a number of changes to their systems over the last few weeks. Folks are seeing a lot of changes in Google postmaster tools and they’re seeing changes in how Google is displaying headers in the “show original” tab. One thing that some folks were seeing is a message that says: This “Alignment” description replaced the DMARC verdict in the header...
In October 2023, Yahoo and Google announced new standards for sending bulk mail to their systems. For bulk senders these changes included requiring aligned authentication and publishing a DMARC record and complying with the List-Unsubscribe RFC. The ISPs also formally announced complaints must stay below a threshold of 0.3%. At the time of the announcement, they said enforcement would start in...
BIMI is the protocol you can use to publish an icon to display in the inbox of some large consumer webmail providers. To have it displayed at Gmail you need more than just clean DMARC and a published BIMI record, you also need to have a Verified Mark Certificate, a VMC. A VMC is a certificate, very similar in many ways to the TLS certificates used to secure webpages. It’s issued by a...
I’ve seen a bunch of folks panic about some phrasing in Google’s Email sender guidelines. Buried deep in the Message formatting section Google say: Don’t use HTML and CSS to hide content in your messages. Hiding content might cause messages to be marked as spam. Read literally that might cause you to wonder about your use of CSS display:none to switch between different content on...
Yes, it’s another yahoogle best practices post. Google divide their requirements for senders into those sending more than 5,000 messages a day, and those sending less. Yahoo divide their requirements into “All Senders” and “Bulk Senders”, and explicitly don’t define that via a volume threshold: “A bulk sender is classified as an email sender sending a...
Just a very, very short post with links to the Yahoo and Google requirements FAQs. Given I can’t ever remember them I’m guessing lots of y’all can’t either.
Yahoo: and :
On January 9th at 6pm GMT, 1pm EST and 10am PST I’ll be speaking with Nout Boctor-Smith of Nine Lives Digital about the new Yahoo and Google technical requirements. In this webinar you’ll: Learn more about what these new email sender guidelines entail and how they differ from the status quo Understand why you’re being asked to do things that were previously handled by your...
Happy 2024, everyone! We’ve released a shiny new tool to let folks self-check a lot of common questions we see about email requirements. Go to AboutMy.email and send an email to the email address it gives you. Once it receives that email it will go through it and do many of the basic checks we’d usually do to check the technical health of a client’s email1AboutMy.email is a...
Since I wrote about it last month the requirements for bulk senders to Yahoo and Google have changed a little.
The big change is that bulk senders need to authenticate with both SPF and DKIM, rather than SPF or DKIM. Only one of those has to align with the 822 From: header.
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