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Tell us about how you use Gmail Postmaster Tools

One of the things I hear frequently is that folks really want access to Google Postmaster Tools through an API. I’ve also heard some suggestions that we should start a petition. I thought a better idea was to put together a survey showing how people are using GPT and how high the demand is for […]

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Google and Amazon and B2B spam

Many of the operational goals of a commercial spammer aren’t related to email delivery at all, rather they revolve around optimizing ROI and minimizing costs. That’s even more true when the spammer isn’t trying to sell their own product, rather they’re making money by sending spam for other companies. Most legitimate network providers pay at […]

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Parasites hurt email marketing

As a small business owner I am a ripe target for many companies. They buy my address from some lead generation firm, or they scrape it off LinkedIn, and they send me a message that pretends to be personalized but isn’t really. “I looked at your website… we have a list of email addresses to […]

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Google takes on intrusive interstitials

Starting next January, Google will be modifying its mobile search results to lower the ranking of sites that use interstitials that interfere with the users experience. In a blog post announcing the change they explain: Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible. This […]

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Google drops obsolete crypto

Google is disabling support for email sent using version 3 of SSL or using the RC4 cypher. They’re both very old – SSLv3 was obsoleted by TLS1.0 in 1999, and RC4 is nearly thirty years old and while it’s aged better than some cyphers there are multiple attacks against it and it’s been replaced with more recent […]

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What do you think about these hot button issues?

It’s been one of those weeks where blogging is a challenge. Not because I don’t have much to say, but because I don’t have much constructive to say. Rants can be entertaining, even to write. But they’re not very helpful in terms of what do we need to change and how do we move forward. […]

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Glitchy Google Postmaster tools

A bunch of folks today mentioned they were seeing poor reputation for formerly good reputations on Google Postmaster Tools. I’m seeing a lot of screen shots that look like this one. It looks like something is going on over there that has nothing to do with actual reputation. Could be a reporting bug, could be […]

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Google Postmaster Tools

Earlier this month Google announced a new set of tools for senders at their Postmaster Tools site. To get into the site you need to login to Google, but they also have a handy support page that doesn’t require a login for folks who want to see what the page is about. We did register, but […]

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Google Apps for ISPs is gone

Google Apps for ISPs is being shut down. While this was a scheduled end of life, apparently some users weren’t notified (always keep the contact email address up to date at your vendor!) and other users were told that it would be discontinued in July and were surprised when their service was turned off a month earlier […]

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December 2014: The month in email

2014 has been a busy and exciting year at Word to the Wise (look for more on that in a year-end wrap-up post next week!) and this month was particularly thrilling for us as we officially doubled our size with the addition of Josh and Meri on our client services team. If you’re a regular […]

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  • OTA joins the ISOC

    The Online Trust Alliance (OTA) announced today they were joining forces with the Internet Society (ISOC). Starting in May, they will operate as an initiative under the ISOC umbrella. “The Internet Society and OTA share the belief that trust is the key issue in defining the future value of the Internet,” said Internet Society President and CEO, Kathryn Brown. “Now is the right time for these two organizations to come together to help build user trust in the Internet. At a time when cyber-attacks and identity theft are on the rise, this partnership will help improve security and data privacy for users,” added Brown.No Comments


  • Friday blogging... or lack of it

    It seems the last few Friday's I've been lax on posting. Some of that is just by Friday I'm frantically trying to complete all my client deliverables before the weekend. The rest of it is by Friday I'm just tired. Today had the added complication of watching the Trumpcare debate and following how (and how soon) it would affect my company if it passed. That's been a bit distracting, along with the other stuff I posted about yesterday. I wish everyone a great weekend.1 Comment


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