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Tag: GT&U

Lessons from the good, the typical and the ugly

What can smart ESPs learn from my recent series The good, The typical and The ugly? Not every company that labels themselves legitimate email marketers actually implements good practices. Every example of an ugly ESP calls themselves legitimate marketers. In fact a fair number of spammers, those using botnets and breaking the law also describe […]

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And the ugly…

Getting back to my series on the good, the typical and the ugly in the ESP field, and there is some very ugly out there. I have 3 examples of the ugliness out there and what ESPs and legitimate senders are competing with. The fake ESP A spammer approached me early on in my consulting […]

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Typical ESPs

Yesterday, I gave examples of good ESPs and the benefits that their customers receive from their high standards and standards enforcement. Today I’ll be talking about typical ESPs and the things they say and do. A few caveats before I get started. Most of these quotes are composite quotes. I am not quoting one particular […]

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What makes a good ESP?

There are a number of things that make a responsible ESP, including setting and enforcing standards higher than those set by the ISPs. One of the responsible ESPs is Mailchimp. (Full disclaimer, I do consult for Mailchimp.) This ESP focuses on businesses with small to medium sized lists. They screen new customers for source of […]

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  • Vague reports of Yahoo problems

    A number of people, on different forums, have been asking if anyone is seeing a higher bounce rate than usual with Yahoo. Not sure exactly what's going on here. As I understand it, folks are talking with Yahoo about it. If I hear anything more, I'll share. For now, though, if you're seeing a small increase in Yahoo bounces (or other weirdnesses) others are seeing something odd, too.No Comments


  • Responsive design just got easier at Gmail

    Today Gmail announced they are supporting media queries in Gmail and Google Inbox. This should simplify the creation of emails for multiple platforms. The full list of supported rules can be found on the Google Developer Site.No Comments


  • Brief blogging break

    Sorry about the unexpected hiatus. I picked up a cold that really made me feel fuzzy and writing was an exercise in futility. I'll be back Monday. Meanwhile, Oracle bought another ESP (Bronto) when they bought NetSuite.  No Comments


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