It should be easy, right? Except it’s not. So why is it so hard? With one-on-one or one-to-few email it’s pretty simple. The rejections typically go back to a human who reads the text part of the rejection message and adapt and makes the decision about future messages. The software handles what to do with […]
I’ve got multiple clients right now looking for insights about bounce handling. This means I’m doing a lot of thought work about bounces and what they mean and how they match up and how different ISPs manage delivery and how different ESPs manage delivery and how it all fits together. One thing I’ve been trying […]
Sometimes I find it hard to find a new topic to write about. I decide I’m going to write about X and then realize I did, often more than once. Other times I think I can blog about some issue only to realize that it’s too complex to handle in a quick post. There are […]
There are three ways that an email can fail to be delivered: immediate rejection timeout asynchronous bounce Rejection A rejection is any delivery attempt where the sending smarthost can tell immediately that the mail can’t be delivered. That will often be when the receiving machine accepts a connection but returns a “hard bounce” or “5xx” […]
This week’s Wednesday question comes from D. What are your thoughts on bounce handling There’s no specific standard for bounce handling as we often talk about it. While a lot of people will mention the RFCs, the RFCs only say what to do with a single email that gets a 4xy or a 5xy during […]
The Return Path In the Know blog listed 4 reasons mailing those old addresses is a bad idea. Ashley, the author, is completely right and I endorse everything she said. (Although I’d really like to hear what happened to the customer that added back all those addresses. What was the effect on that campaign and […]
Last week Charter had a technical problem that caused them to respond with “user unknown” to email sent to valid users. I recommend re-activating any address to Charter that was disabled July 14 or 15.