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The holiday mailing season

We’re half way through September and it seems way too early to start thinking about the holidays. But for marketers, even email marketers, planning should be starting now. This planning shouldn’t just be about content and targeting and segmentation, but should also cover deliverability. Most retailers use email marketing to drive traffic to their websites […]

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Holiday mailing advice from mailbox providers

Christine Borgia has a post on the Return Path blog where she interviews a number of different groups (spamfilters, DNSBLs, mailbox providers) about their filtering strategy for the holidays. Overall, no one changes their filtering during the Holiday Mailing Season. On the other hand, many marketers do change their marketing strategies in ways that trigger […]

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Thanks

It’s thanksgiving here in the US and most of us are off eating way to much food with family and friends. But that doesn’t mean I can’t take a few minutes to give thanks. I am thankful for reasonably effective spam filters. I am thankful for ESPs and ISPs who actually take action on complaints. […]

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