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Tag: holidays

It’s the email time of year…

I’m basically waiting for the various ESPs to announce Just How Much Mail they’ve sent over the last 4 days. Early information from one ESP shows a hefty percentage over the amount they sent last year, and that amount had many, many, many zeros in it. In terms of best practices and ongoing advice: you […]

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It's beginning to look a lot like…

I had a call this morning discussing holiday email volumes. I think many consumers now expect the deluge of emails that start in early November. I’m not sure all of them want it, but I think they expect it. We’ll, of course, be writing more about holiday volumes, mailing issues and such through the end […]

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'Tis the season

It’s the time of the year, when we celebrate a holiday by telling you about email.

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