I’m basically waiting for the various ESPs to announce Just How Much Mail they’ve sent over the last 4 days. Early information from one ESP shows a hefty percentage over the amount they sent last year, and that amount had many, many, many zeros in it.
In terms of best practices and ongoing advice: you can never put too many lights on a Christmas tree.
I had a call this morning discussing holiday email volumes. I think many consumers now expect the deluge of emails that start in early November. I’m not sure all of them want it, but I think they expect it. We’ll, of course, be writing more about holiday volumes, mailing issues and such through the end of the year. What are your plans for sending all the mail? How have experiences in...
It’s the time of the year, when we celebrate a holiday by telling you about email.
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