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Tag: images

Text to Image ratios in email

One of the questions I get from folks about delivery is what the optimal text to image ratio there should be in an email. I’ll be honest, I hate this question. Why? Because the question is actually irrelevant. I’ve seen companies with a single image and no text get to the inbox. I’ve seen companies […]

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Gmail image caching update

Late last year Gmail started caching images on their servers, breaking open tracking in some circumstances. This image caching was good for senders, in that images were back on by default. But it was also bad for senders because it broke dynamic content and didn’t allow for tracking of multiple opens by the same recipient. […]

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Images, again

It’s a new year, but an old problem. Email with unloaded images. Sure, you should be including critical content as text, and/or including alt-text as a normal part of your creative design process, but at the bare minimum you should look at what your mail looks like without images. The last thing you want to […]

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Gmail speaks on image caching

Gmail released a blog post last week discussing their new image caching and why they implemented it. The short version is this is a way to improve the gmail user experience by screening images for malicious activity and serving the images faster from the Google caching machines.

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More info about Gmail image caching

A lot of people are discussing the new Gmail image caching around the web. This doesn’t yet appear to be rolled out across all of Google’s network, so some people in different parts of the world are reporting different behaviors. This is leading to a little bit of confusion, as folks are reporting things like […]

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Gmail deploys image proxy servers

This afternoon Justin Foster of LiveClicker posted to the OnlyInfluencers list asking about Gmail rewriting links. Sometime very recently (last 24-48 hours), we are seeing that Google made a change to Gmail such that all image URLs in the email content are replaced by a call to Google’s content caching service googleusercontent.com. For example, an […]

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Creative HTML Table Abuse

There’s an old-school ’90s HTML design trick that dates back to the dim and distant past before we had decent layout control in CSS. That’s “slicing” – chopping a large image up into multiple parts, then reassembling them in an HTML table. If you slice your images in an email and the end user hasn’t […]

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  • OTA joins the ISOC

    The Online Trust Alliance (OTA) announced today they were joining forces with the Internet Society (ISOC). Starting in May, they will operate as an initiative under the ISOC umbrella. “The Internet Society and OTA share the belief that trust is the key issue in defining the future value of the Internet,” said Internet Society President and CEO, Kathryn Brown. “Now is the right time for these two organizations to come together to help build user trust in the Internet. At a time when cyber-attacks and identity theft are on the rise, this partnership will help improve security and data privacy for users,” added Brown.No Comments


  • Friday blogging... or lack of it

    It seems the last few Friday's I've been lax on posting. Some of that is just by Friday I'm frantically trying to complete all my client deliverables before the weekend. The rest of it is by Friday I'm just tired. Today had the added complication of watching the Trumpcare debate and following how (and how soon) it would affect my company if it passed. That's been a bit distracting, along with the other stuff I posted about yesterday. I wish everyone a great weekend.1 Comment


  • Indictments in Yahoo data breach

    Today the US government unsealed an indictment against 2 Russian agents and 2 hackers for breaking into Yahoo's servers and stealing personal information. The information gathered during the hack was used to target government officials, security employees and private individuals. Email is so central to our online identity. Compromise an email account and you can get access to social media, and other accounts. Email is the key to the kingdom.No Comments


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