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Tag: inbox delivery

Back to the office!

I’m back in the office after a busy June. The 2 continent, 3 city tour was unexpectedly extended to a 4th city thus I was out most of last week as well. What was I doing? We spent a week in Dublin, which is an awesome and amazing city and I love it a little […]

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Updating the filtering model

One thing I really like about going to conferences is they’re often one of the few times I get to sit and think about the bigger email picture. Hearing other people talk about their marketing experiences, their email experiences, and their blocking experiences usually triggers big picture style thoughts. Earlier this week I was at […]

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Following CAN SPAM isn't enough to reach the inbox

One of the top entries on the list of things deliverability folks hear all the time is, “But my mail is all CAN SPAM compliant!” The thing is… no one handling inbound mail really cares. Seriously. CAN SPAM is a law that is little more than don’t lie, don’t hide, and heed the no. Even more […]

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Did the algorithm change?

When faced with unexplained deliverability changes one of the first questions many folks ask is “Did the algorithm change.” In many ways this is an meaningless question. Why? Because there are two obvious answers to the question. A1: Of course it didn’t. A2: Of course it did. Both answers are correct, but they’re answering different […]

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Collecting email addresses

One of the primary ways to collect email addresses is from website visitors, and it’s actually a pretty good way to collect addresses. One of the more popular, and effective, techniques is through a pop-up window, asking for an address. Users need to provide an address or click a “no thanks” link or close the […]

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Still with the Microsoft problems

We took a quick trip to Dublin last week. I had every intention of blogging while on the trip, but… oops. I did get to meet with some clients, and had a great dinner while discussing email and delivery. Coming back, I see a lot of folks still reporting delivery problems to Microsoft properties. I’ve […]

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Thinking about deliverability

I was chatting with folks over on one of the email slack channels today. The discussion was about an ESP not wanting to implement a particular change as it would hurt deliverability. It led me down a path of thinking about how we think of deliverability and how that informs how we approach email. The […]

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Looking forward

I had a number of very good talks with folks at the Email Innovations Summit earlier this week. I’m still digesting it all. It’s clear that getting to the inbox isn’t a solved problem. Around a decade ago I figured that the explosion of complaint feedback loops would make my job obsolete. That more data […]

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It's not fair

In the delivery space, stuff comes in cycles. We’re currently in a cycle where people are unhappy with spam filters. There are two reasons they’re unhappy: false positives and false negatives. False positives are emails that the user doesn’t think is spam but goes into the bulk folder anyway. Fales negatives are emails that the […]

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5 Simple Tricks to Reach the Inbox

I saw a post over on LinkedIn today. It was from an ESP, talking about their simple tips and tricks for getting into the inbox. The laughable bit was half the “tricks” had nothing to do with getting to the inbox, but rather were about enticing people to open the mail once it’s gotten to […]

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