Tag: inbox

Changing deliverability thinking

Almost every email marketing program, at least those sending millions of emails per campaign, have delivery problems at one time or another. The problems seem random and unpredictable. Thus most marketers think that they can only address delivery problems, they can’t prepare or prevent them. On the delivery side, though, we know deliverability problems are […]

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Permission: Let’s Talk Facts

I’ve commented in the past about how I can usually tell when an ISP makes filtering changes because all my calls relate to that ISP. The more recent contender is Gmail. They made changes a few months ago and a lot of folks are struggling to reach the inbox now. What I’m seeing, working with […]


5 Simple Tricks to Reach the Inbox

I saw a post over on LinkedIn today. It was from an ESP, talking about their simple tips and tricks for getting into the inbox. The laughable bit was half the “tricks” had nothing to do with getting to the inbox, but rather were about enticing people to open the mail once it’s gotten to […]

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What do you think about these hot button issues?

It’s been one of those weeks where blogging is a challenge. Not because I don’t have much to say, but because I don’t have much constructive to say. Rants can be entertaining, even to write. But they’re not very helpful in terms of what do we need to change and how do we move forward. […]


Thoughts on Gmail filtering

Gmail has some extremely complex filters. They’re machine learning based and measure hundreds of things about incoming mail. The filters are continually adjusting to changes and updating how they treat specific mail. One consequence of continually adjusting machine learning filters is that filtering is not static. What passes to the inbox now, may not pass […]

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When spam filters fail

Spam filters aren’t perfect. They sometimes catch mail they shouldn’t, although it happens less than some people think. They sometimes fail to catch mail they should. One of the reason filters fail to catch mail they should is because some spammers invest a lot of time and energy in figuring out how to get past […]

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Delivery and engagement

Tomorrow is the webinar Mythbusters: Deliverability vs. Engagement. This webinar brings together the ISP speakers from EEC15, plus Matt from Comcast, to expand on their comments. There’s been some confusion about the impact of engagement on delivery and whether or not senders should care about recipient engagement. My opinion on the matter is well known: […]

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ISPs speak at the EEC conference

Massimo Arrigoni has a great blog post up summarizing the final session of the EEC conference with representatives from major mailbox providers. This session a number of representatives from major mailbox providers spoke about what it takes to get to the inbox. They discussed what engagement really was, why you need to warmup and what […]


Google’s Inbox Team answers questions on Reddit

The team behind Google’s new Inbox app did an “Ask us Anything” Q&A with reddit on December 3rd. The team consisted of a Product Manager, Designer, and Software Engineer and for two hours the team answered all sorts of questions. Most of the questions were about new features or supporting additional email providers and it […]


ISP filters are good for marketers

A throwback post from 2010 Attention is a limited resource. Marketing is all about grabbing attention. You can’t run a successful marketing program without first grabbing attention. But attention is a limited resource. There are only so many things a person can remember, focus on or interact with at any one time. In many marketing […]

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  • Vague reports of Yahoo problems

    A number of people, on different forums, have been asking if anyone is seeing a higher bounce rate than usual with Yahoo. Not sure exactly what's going on here. As I understand it, folks are talking with Yahoo about it. If I hear anything more, I'll share. For now, though, if you're seeing a small increase in Yahoo bounces (or other weirdnesses) others are seeing something odd, too.No Comments

  • Responsive design just got easier at Gmail

    Today Gmail announced they are supporting media queries in Gmail and Google Inbox. This should simplify the creation of emails for multiple platforms. The full list of supported rules can be found on the Google Developer Site.No Comments

  • Brief blogging break

    Sorry about the unexpected hiatus. I picked up a cold that really made me feel fuzzy and writing was an exercise in futility. I'll be back Monday. Meanwhile, Oracle bought another ESP (Bronto) when they bought NetSuite.  No Comments