Chris Marriott over at iMediaConnection talks about all the reasons email is a non-starter as a replacement for direct mail. This is something I have been telling clients for a while now. Chris mentions a number of reasons for why email is not an acquisition tool. Today, banks can flood your mailbox with all the […]
The FTC announced today they will be publishing clarifications to CAN SPAM in the near future. According to the FTC The new rule provisions address four topics: (1) an e-mail recipient cannot be required to pay a fee, provide information other than his or her e-mail address and opt-out preferences, or take any steps other […]
Ben over at MailChimp has an article talking about a recent experience with Postini and an actual bug that causes Postini to interact badly with another spamfilter and block non-spam.
Venkat posts today about the ruling in the Asis v. Azoogle case. I have not yet had a chance to read the whole ruling, but in talking with Mickey over at SpamSuite it seems to expand the Gordon ruling a bit. Mickey posts on Intellectual Intercourse about spam received from a recruiting agency trying to […]
The Email Experience Council is the email marketing arm of the Direct Marketing Association. They recently sent out a mailing that demonstrated what not to do when sending email, including: sending out multiple copies of an email to the same recipients sending offers from a third party to recipients who did not opt-in for third […]
JD posed a question in my post about Postini and trying to sort out a customer getting marked as spam by their filtering mechanism and I think it bears more discussion than can be done in comments. And sure, it’s a best practice for filtering companies to respond politely to requests from filterees. But is […]
Ken Magill reported today that Responsys has unveiled a tool to measure the relevancy of email marketing programs. This tool is intended to help marketers implement the advice “be more relevant.”
I have recently become aware of 2 new blog communities based around email marketing. One is a feedburner community Email Marketing Expert The other is Box of Meat Enjoy.
I’ve been working on a document discussing laws relevant to email delivery and have found some useful websites about laws in different countries. US Laws from the FTC website. European Union Laws from the European Law site. Two documents on United Kingdom Law from the Information Commissioner’s Office and the Data Protection Laws. Canadian Laws […]