Google Buzz has garnered a lot of attention this week, most of it looking at the privacy implications of requiring users to opt-out of sharing information with anyone who’s ever sent them email. WARNING: Google Buzz Has a Huge Privacy Flaw Fugitivus Blog (possibly NSFW due to language) A dangerous buzz and opt-in isn’t just for email How Google Buzz just blew your psuedonym Lifehacker...
A lot has happened this week. Spammers and scammers are attempting to steal money from people attempting to donate money to those in earthquake devastated Haiti. A number of places, including CNN and CAUCE, are warning people who want to donate online to do so through trustworthy links. Don’t click on links in unsolicited emails nor on random websites. AOL laid off most of their postmaster...
Mark Brownlow writes about engagement. “…the people we really need to keep happy are the subscribers.” Go read the whole thing.
We’re iced in here in DC so I’ve been catching up with some industry news while camped in front of a heater and the TV. Best of the ESPs by Forrester Research. Congrats to ET and Responsys for coming out on top. The results, as reported by MediaPost, match reasonably well with my overall impressions of the industry (so they must be right!) Return Path is rolling out a new version of...
Over the last month there have been a number of people sounding warnings about coming changes that ESPs are going to have to deal with. There has been mixed reaction from various people, many people who hear these predictions start arguing with the speaker. Some argue that our predictions are wrong, others argue that if our predictions are right then the senders will just start acting more like...
I’m sitting here watching Iron Chef (the real one, not the American version) and surfing around on SFGate.com. It’s a slow night catching up on all the news I’ve missed this week while off traveling. I see a link on the front page: “Web marketer ordered to pay Facebook $711M.” As I click I wonder if I know the web marketer in question. A former client? A name I...
Or so the WSJ technology blog would have us believe. Email has had a good run as king of communications. But its reign is over. In its place, a new generation of services is starting to take hold—services like Twitter and Facebook and countless others vying for a piece of the new world. And just as email did more than a decade ago, this shift promises to profoundly rewrite the way we...
A little bit of link sharing today. Mark Brownlow posts about how critical clicks are to conversion. He also looks at successful techniques that various marketers have used to engage customers. Chris Wheeler has an insightful post at SpamResource discussing reputation, engagement and what the ISPs are looking at when making delivery decisions. J.D. Falk touches on some of the same themes in his...
As everyone else has been announcing, the Tucows FBL is taking applications from the general public. I’ve updated the ISP Information page to link to the signup as well. Loren McDonald has a blog up at MediaPost talking about how the language marketers use (Blast!) affects how they are perceived in the industry. I think he’s quite correct. Many people on the senders side hear thing...
People are still talking about the White House spamming. At Al Iverson’s Spam Resource there are two posts, one from Jaren Angerbauer titled Guest Post: Email and the White House and another from Al himself titled White House Spam, Signup Forgery, and GovDelivery. Both are insightful discussions of the spam that the White House has been sending. Over at ReturnPath, Stephanie Miller talks...
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