A couple clients recently have had bounces from different places indicating that their mails were caught by the recipients’ anti-virus filter. These are some of my better clients sending out daily newsletters. They’ve been mailing for years and I know that they are not phishing. They asked me to investigate the bounce messages. The information I had to work with was minimal. One...
With all the traveling I did last month, I’m still not back to full blogging speed. I have been slowly reading through the backlog of unread posts from my RSS feeds and there was lots of good stuff published. Three myths about DKIM by John Levine. A very good explanation taking down some of the myths of DKIM. Also on the DKIM front, RFC 5585 DKIM Service Overview was published last month...
Lifecycle Marketing on Bronto Blog. A good summary of issues in marketing to customers as they move through a relationship with recipients. Blocked email: why me? on Cloudmark’s blog. A good introduction to blocking issues. Tamara’s links for 4/16. She’s found a lot of good posts here, including multiple posts about unsubscribes and others on improving your email marketing...
Two marketing reports were reviewed today in other blogs. Stefan Pollard writes at the Merkle report showing that recipients really will add a sender’s address to their address book, but that they are picky about which senders they do this for. His article also provides a number of suggestions for how to be a sender that is added to the address book. Meanwhile, Matt Vernhout discusses the...
Why email marketers are hated. A group of Ontario spammers finds Ken Magill’s email address and spams him. Repeatedly. New docs in e360 v. Spamhaus. The judge threw out the after-the-fact affidavit from e360, but did not grant Spamhaus’ motion for summary judgment. Looks like this might end up at trial after all. Oral arguments in Zango v. Kaspersky. I have been following this a...
Things are going well, if busy, here at the conference. I am attending lots of sessions and continuing to edit my talk for tomorrow. I thought I would list some random links that have come up here recently. Lashback is advertising a joint webinar with Habeas, Publishers Clearinghouse and Lashback on how to protect brands and increase revenues with reputation management. Terry Zink explains the...
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