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Tag: list-unsubscribe

List-Unsub header

Benjamin asked in the comments where in the interface the “unsubscribe” or “block” popup appeared. This is the dialog box Microsoft uses when the add the “unsubscribe here” link at the top of a message. Screenshots taken today from my Hotmail account: At this point we have 3 of the major webmail providers (Yahoo, Microsoft, […]

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Yahoo List-Unsub header

Last week some folks were mentioning a spike in unsubscribes from Yahoo. This is being investigated.  

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Microsoft using the List-Unsubscribe header

An interesting observation from Brian Curry about how Microsoft is using the List Unsubscribe header in their interface. The short version is that Microsoft is only supporting mailto: links. They’re ignoring any List-Unsubscribe links that are a URL. Here are some screenshots.  When the sender is using a List-Unsubscribe <http://> header, Microsoft states that there […]

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Ask Laura: Should we confirm unsubscribes?

Dear Laura, We have some questions about best practices for unsubscribes. Our ESP uses the List-Unsubscribe header by default on every email. I’m not familiar with this, and I have some questions for you. First, do you think this is a good idea? Should we always use it, or just for certain emails? Should we […]

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iOS mail supporting list-unsub header

Al over at SpamResource reports that the next generation of Apple’s iOS has support for the list unsubscribe header. To the best of my knowledge, this is the first time an independent email client has built in support for the List-Unsubscribe header. Microsoft and Google support it, but only in their webmail system. Hopefully other […]

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