As of October 31, 2017 signup forms and popup boxes provided by Mailchimp will no longer default to a double / confirmed opt-in process. Starting October 31, single opt-in will become the default setting for all MailChimp hosted, embedded, and pop-up signup forms. This announcement was made earlier today in their newsletter and has been spreading like wildfire around the email community. Of...
Email against Humanity
“Sending an email is one of the worst things you can do to a person. You are stealing a little part of their life away. 99.99% of all emails are incredibly annoying and a huge imposition. If your job is to write emails, you should always be fighting to send fewer things and make sure each email you send is so incredible that it’s a rare treat to hear from you.”
Cards Against Humanity at MailChimp
How to respond to an abuse complaint
There’s a lot of variation in how ESPs respond to a report of one of their customers sending spam. Almost all ESPs will suppress future email to the recipient. Most will also note that there was a complaint about the sender, and use a count of those complaints for reporting, triage and escalation of problems. Beyond that, though, there’s little consistency. I sent a spam report to...