There are a bunch of online communities – mailing lists, Slack channels, etc. – where “people who do email” interact. Some of them are open to anyone to subscribe, some of them are semi-private and require an invitation, others are closed and only available by invitation and yet others are associated with trade associations and […]
Al has some really good advice on how to fix discussion lists to work with the new Yahoo policy. One thing I would add is the suggestion to actually check dmarc records before assuming policy. This will not only mean you’re not having to rewrite things that don’t need to be rewritten, but it will […]
I can’t add much more to Steve Denner’s article about building list size.
Do you know all the ways subscribers can get on your lists? Are you sure? I recently used the contact form belonging to a marketing company to inform them that someone had stolen my email address from their database and I was receiving spam to the address only they had. They had an opt-out link […]