I’m working on a few projects designed to help provide mentoring for other delivery people and to bridge the communication gap between the various groups active in email. One of those projects is collecting, linking to, and publishing more delivery resources. Some will be linked to directly from the blog, others will be linked to from the wiki. While I’m reasonably familiar with...
Over the last few weeks I’ve had a series of posts on the blog from various authors who are active in the email space. I posted A very young industry commenting on the lack of experience among email marketers. I think that some of the conflict between ISPs and ESPs and receivers and marketers can be traced back to this lack of longevity and experience. Often there is only a single delivery...
Guest post by Phil Schott I often have the pleasure of putting my four year-old son to bed at night and I’m usually exhausted afterward. It’s a never-ending string of questions and admonishments that goes something like this, “Daddy, is it a stay-at-home day tomorrow? “No, Joe, tomorrow is a go-to-school day, it’s Tuesday. Joe, stop talking and go to sleep and please...
Guest Post by JD Falk There was certainly some surprise in the room when I pointed out (yep, it was me) that Laura has been around since before there were ESPs. Part of it, I’m sure, was because Laura’s not particularly ancient — and part was because it’s a shock to realize that people sent and received email and everything was just fine long before the segment of the...
Last week I saw a tweet that quoted Joel Book, Director of eMarketing Education at Exacttarget as saying less than 20% of ppl in #emailmarketing have more than 2 yrs experience I have this feeling that some of the industry wide issues with conflicts between “frat boys” and “utilitarians” is partly due to the lack of experience on the email marketing side. Contrast that...
I was reading an article on Virus Rants and the opening paragraph really stood out. you wouldn’t think this needs to be said, but apparently it does – being a whitehat means taking sides. more than that, it means taking the side aligned (more or less) with the general public’s interests – doing things for their direct or indirect benefit. In the ISP world most sentences...
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