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Tag: marketers

Denial

I come up against a lot of denial when talking with people about spam and email. It makes sense, nobody likes spam. Nobody wants to send spam. And I do understand the initial denial when they hear “you’re mail looks like spam” or “you spammed me.” It often takes overwhelming evidence to convince some senders […]

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The hard sell works

Ken Magill, dad extraordinaire, describes how he went above and beyond the call to get his son a DVD while battling hard sell marketing techniques.

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Confusing opt-in and opt-out

Harvard Business Review posted a blog earlier this week suggesting that all businesses should treat email marketing as an opt-out process. Unfortunately, the post seemed to me to conflate and confuse a number of things. She mixes in potential customers providing business cards to an exhibitor at a trade show with current customers that are […]

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