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Tag: Marketing

More on spam traps

A couple weeks ago I had a discussion with Ken Magill of the Magill Report about spam traps. He had moderated a webinar about spam traps and I publicly contradicted some of the statements made about spam traps.  He contacted me and interviewed me for an updated article about traps for his newsletter. The next week […]

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A good example of 3rd party email

This morning I received a great example of a 3rd party email that I thought I’d share with all of you.   What’s so great about it? It’s sent from the company I actually gave my email address to: Macheist. It tells me why I’m getting this email: I purchased Fantastical back in 2013 It […]

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What goes into successful email campaigns?

Campaign Monitor analyzed over 2.2 million campaigns and came up with some rules of thumb for effective email marketing.

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And we’re back

Happy New Year! I am back and ready to talk email with folks. December is always a busy time, both between the holidays and all associated personal stuff, but also for delivery consulting. There are senders that suddenly discover their email going to the bulk folder and needing help and assistance. But now it’s January […]

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The power of email marketing

Email is a helluva drug. That must be why I’m sitting here in a hotel room in Chicago where it’s minus something-a-lot outside and the roads are full of ice, salt and dingy snow. It seemed like such a great idea at the time. Virgin America sent me an email advertising a 20% off sale […]

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Losing friends and influencing people

I download a lot of ESP white papers. Not because I’m looking for an ESP, but because I think it’s important to know what’s happening in the industry and what topics people think are important. I understand fully that white papers are a lead generation tool and I can expect followup from sales people at […]

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Insights on how to improve email marketing

I can’t do anything except say +1 to this list of ineffective habits of email marketers from Loren McDonald.

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Inbox challenges and dull email in the tabbed inbox

Getting to the inbox is becoming a greater and greater challenge for many marketers. According to Return Path, 22% of opt in mail doesn’t make it to the inbox. The challenge to marketers is that a lot of opt in mail isn’t important to the recipient. Sure, they’re happy enough to get it if they […]

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Timely and appropriate mail

I woke up this morning to an exploding twitter and FB feeds with lots of friends cheering the defeat of DOMA and Prop 8. Apparently some companies are getting into the act as well. (Behind a cut because some of this may be slightly NSFW in some places)

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Marketo files for IPO

Marketo filed documents for a $75M IPO yesterday.

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  • AOL compromise

    Lots of reports today of a security problem at AOL where accounts are sending spam, or are being spoofed in spam runs or something. Details are hazy, but there seems to be quite a bit of noise surrounding this incident. AOL hasn't provided any information as of yet as to what is going on.4 Comments


  • ReturnPath on DMARC+Yahoo

    Over at ReturnPath Christine has an excellent non-technical summary of the DMARC+Yahoo situation, along with some solid recommendations for what actions you might take to avoid the operational problems it can cause.No Comments


  • AOL problems

    Lots of people are reporting ongoing (RTR:GE) messages from AOL today.  This indicates the AOL mail servers are having problems and can't accept mail. This has nothing to do with spam, filtering or malicious email. This is simply their servers aren't functioning as well as they should be and so AOL can't accept all the mail thrown at them. These types of blocks resolve themselves. 1 Comment


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