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Email trends for 2017

Freshmail has published a list of email marketing trends for 2017 from some of their favorite experts. I am honored to be included. Go check it out!

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Targeted marketing done badly

There was quite a bit of content I cut out on my rant about parasites in the email ecosystem earlier this week. I had whole section on people who ask to connect on LinkedIn and then immediately send a pitch or scrape your address and add it to their marketing automation software and start spamming. […]

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Working around email security

One of the common things I see as a delivery consultant is that companies do their best to set effective policies about email, but make it difficult to comply with those policies. It happens all the time. It’s one of the reasons that the tweets Steve shared about Sec. Clinton’s email server rang so true […]

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About that permission thing

I wrote a few days ago about permission and how it was the key to getting into the inbox. It’s another one of those “necessary but not sufficient” parts of delivery. There are, however, a lot of companies who are using email without the recipient permission. These companies often contact me to help them solve […]

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Content is the new volume!

I’m having a great time here at #EEC16. Today is my visit and go to sessions day, since tomorrow I’m speaking at 2 different sessions. I was lucky enough to get into the Customer Experience session presented by Carey Kegel of SmartPak and Loren McDonald of IBM Marketing Cloud. It was an interesting session. If you […]

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Email in 2020

Late last year Litmus invited me to contribute to a whitepaper they were putting together about email in 2020. Today, they released Email Marketing in 2020. I am honored to be included in the list of experts that they chose. One of the things I find so so much fun in participating in this type […]

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The truth matters.

Call within the next 10 minutes… Consumers with last names starting with O – Z can call tomorrow… Only 5 seats left at this price!   All of these are common marketing techniques designed to prompt consumers to buy. It’s not a new idea, create a sense of urgency and people are more likely to […]

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88 Miles per hour!

A lot of advertisers are really getting into this whole Back to the Future Day thing. A number of companies are compiling emails related to the phenomenon. MailCharts Milled What other ads have folks seen referencing Marty and his trip back?

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Continuous Testing

HubSpot recently posted an blog article comparing which was better for engagement, plain text emails or HTML emails. In a survey they sent out in 2014, 64% of the responses said they preferred the HTML and image-based emails. It seems pretty straight forward, recipients say they want HTML emails over text based emails but through […]

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Give Recipients Options

A few years ago I subscribed to a financial website that emails out articles about investing as well as a recap of your investments.  For the first few months I enjoyed reading these emails but as time went on, I found them less valuable and receiving them every other day they turned into a burden […]

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  • Blogging

    It's been a wild week here in the US. I have to admit, the current political climate is affecting my ability to blog about email. I've always said email is not life or death. And how can I focus on the minutia of deliverability when things are in such turmoil and uncertainty? There are many things I want to write about, including some resources for those of us who are struggling with the current administration and changes in the US. What we can do. What we must do.  It just takes work and focus I don't have right now.    1 Comment


  • Email trends for 2017

    Freshmail has published a list of email marketing trends for 2017 from some of their favorite experts. I am honored to be included. Go check it out!No Comments


  • AOL FBL change

    Reminder for folks, AOL is changing their FBL from address starting on Jan 17th. AOLlogoForBlogThe (in)famous scomp@aol.net is going away to be replaced by fbl-no-reply @ postmaster.aol.com. These messages will be signed with the d= mx.postmaster.aol.com. Time to update your scripts!No Comments


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