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Tag: Marketing

April 2017: The Month in Email

April was a big travel month for us. I went to Las Vegas for meetings around the Email Innovations Summit and to New Orleans, where Steve spoke on the closing keynote panel for the EEC conference. I wrote several posts this month about privacy and tracking, both in email and in other online contexts. It’s […]

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11 Innovators in the Email Game

Today AWeber published a link to 11 innovators in email marketing. I’m honored to be one of them. I don’t really think of myself as a marketer, I’m a delivery person. My job, really, is to help clients devise email strategies (and overall digital marketing strategies) that result in inbox delivery. When I started, there […]

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Email trends for 2017

Freshmail has published a list of email marketing trends for 2017 from some of their favorite experts. I am honored to be included. Go check it out!

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Targeted marketing done badly

There was quite a bit of content I cut out on my rant about parasites in the email ecosystem earlier this week. I had whole section on people who ask to connect on LinkedIn and then immediately send a pitch or scrape your address and add it to their marketing automation software and start spamming. […]

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Working around email security

One of the common things I see as a delivery consultant is that companies do their best to set effective policies about email, but make it difficult to comply with those policies. It happens all the time. It’s one of the reasons that the tweets Steve shared about Sec. Clinton’s email server rang so true […]

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About that permission thing

I wrote a few days ago about permission and how it was the key to getting into the inbox. It’s another one of those “necessary but not sufficient” parts of delivery. There are, however, a lot of companies who are using email without the recipient permission. These companies often contact me to help them solve […]

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Content is the new volume!

I’m having a great time here at #EEC16. Today is my visit and go to sessions day, since tomorrow I’m speaking at 2 different sessions. I was lucky enough to get into the Customer Experience session presented by Carey Kegel of SmartPak and Loren McDonald of IBM Marketing Cloud. It was an interesting session. If you […]

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Email in 2020

Late last year Litmus invited me to contribute to a whitepaper they were putting together about email in 2020. Today, they released Email Marketing in 2020. I am honored to be included in the list of experts that they chose. One of the things I find so so much fun in participating in this type […]

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The truth matters.

Call within the next 10 minutes… Consumers with last names starting with O – Z can call tomorrow… Only 5 seats left at this price!   All of these are common marketing techniques designed to prompt consumers to buy. It’s not a new idea, create a sense of urgency and people are more likely to […]

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88 Miles per hour!

A lot of advertisers are really getting into this whole Back to the Future Day thing. A number of companies are compiling emails related to the phenomenon. MailCharts Milled What other ads have folks seen referencing Marty and his trip back?

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  • OTA joins the ISOC

    The Online Trust Alliance (OTA) announced today they were joining forces with the Internet Society (ISOC). Starting in May, they will operate as an initiative under the ISOC umbrella. “The Internet Society and OTA share the belief that trust is the key issue in defining the future value of the Internet,” said Internet Society President and CEO, Kathryn Brown. “Now is the right time for these two organizations to come together to help build user trust in the Internet. At a time when cyber-attacks and identity theft are on the rise, this partnership will help improve security and data privacy for users,” added Brown.No Comments


  • Friday blogging... or lack of it

    It seems the last few Friday's I've been lax on posting. Some of that is just by Friday I'm frantically trying to complete all my client deliverables before the weekend. The rest of it is by Friday I'm just tired. Today had the added complication of watching the Trumpcare debate and following how (and how soon) it would affect my company if it passed. That's been a bit distracting, along with the other stuff I posted about yesterday. I wish everyone a great weekend.1 Comment


  • Indictments in Yahoo data breach

    Today the US government unsealed an indictment against 2 Russian agents and 2 hackers for breaking into Yahoo's servers and stealing personal information. The information gathered during the hack was used to target government officials, security employees and private individuals. Email is so central to our online identity. Compromise an email account and you can get access to social media, and other accounts. Email is the key to the kingdom.No Comments


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