There are a lot of mailing lists I’m on simply because I can’t be bothered to unsubscribe. Every week or every few days mail shows up in my inbox. I may look at the subject line, I may even open the message. But most of it is not interesting. It’s yet another sale at Sur La Table. It’s another promo from Macheist. Virgin America wants me to book a flight. All of these...
This subject comes up over and over again. Many senders are convinced that there is a best time to send email. Countless research hours have been dedicated to finding that best time to send email. Numerous blog posts discuss what the best time to send email is. From my perspective, there are better places for senders to spend time than figuring out what the exact right time is.But, senders still...
A throwback post from 2010 Attention is a limited resource. Marketing is all about grabbing attention. You can’t run a successful marketing program without first grabbing attention. But attention is a limited resource. There are only so many things a person can remember, focus on or interact with at any one time. In many marketing channels there is an outside limit on the amount of...
If Forrester research is to be believe, email marketing is feeling better. In fact, it seems email marketing is more effective than ever. Researchers at Forrester have found that attitudes to emails from brands are actually becoming more positive, despite the fact that most people tend to write them off as annoying “spam.” Business Insider attributes much of this change to the...
Loren McDonald has a great post over at Mediapost listing his email marketing pet peeves. I particularly love this because he includes those things annoy him as a subscriber. Most of what annoys me as a subscriber is sloppy marketing. Really is it so hard to actually check what you’re sending and who you’re sending it to? This was a notice from Ello telling me that they’d get to...
The arrival of my first spam email was a bit of a shock. I’d been on the internet for years by that point and had never seen junk mail in my inbox. Of course, the Internet was a very different place. The web was still a toddler. There was no email marketing industry. In fact, there wasn’t much commerce on the web at all. Much of the “surfing” I did was using gopher and ftp...
Tom Sather speaks about 4 email marketing myths that just won’t die. Tom has it absolutely right, these are things people believe that not true.
Michael Geist, a law professor in Canada, writes about the new CASL law, why it’s necessary and why it’s more about privacy and consumer protection than just about spam. The law has at least three goals: provide Canada with tough anti-spam rules, require software companies to better inform consumers about their programs before installation, and update Canadian privacy standards by re...
In an effort to more closely observe the group’s buying habits and personal behaviors, a growing number of corporations are turning to tag and release programs to study American consumers, sources confirmed Friday. The Onion
A couple weeks ago I had a discussion with Ken Magill of the Magill Report about spam traps. He had moderated a webinar about spam traps and I publicly contradicted some of the statements made about spam traps. He contacted me and interviewed me for an updated article about traps for his newsletter. The next week he had a rebuttal from Dela Quist of Alchemy Worx, taking anti-spammers (and...
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