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Tag: measurements

Measurements

One of the things I’ve been spending a lot of time thinking about lately is how we measure deliverability. Standard deliverability measurements include: opens, bounces, complaints, and clicks. There are also other tools like probe accounts, panel data, and public blocklists. Taken together these measurements and metrics give us an overall view of how our […]

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More spam graphs

Ken Simpson, CEO of Mailchannels, was kind enough to give me permission to post their graph of spam and email volumes from September 1, 2010 through Jan 3, 2011. This chart also shows the trend of declining volumes of spam. There are some differences, though, which I think highlight how you get different pictures when […]

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