Meta

New office

laura
Mar 22, 2019

Industry

We successfully worked out of a well fitted out home office for years. But part of the move to Dublin was about changing our lifestyle. Last week we took possession of our new office and today our new monitors arrived.

laura
Jan 2, 2019

Industry

It’s the beginning of a new year and everyone is breaking out posts either reviewing the previous year or making predictions for the next year. I’ve done both over the years.

laura
Aug 27, 2018

Industry

We’ve been blogging here about email for 11 years now. My first post was published August 29, 2007. In that time, we’ve published more than 2300 posts, and written probably millions of words. For years we have blogged multiple times a week.

laura
Jun 11, 2018

Industry

A quick post to say that posting will be light the next few weeks. I’m off later this week to visit Dublin. After I get back from that I’m headed to Chicago to speak at ACTIVATE hosted by Active Campaign. If you register by tomorrow you can use the code ACTIVATE and get in for $200. It’s looking like a good conference.
I’ll be speaking about deliverability, specifically how email filtering is all sorts of changing. My focus is on how the common “deliverability” techniques aren’t as effective in the new filtering environment. I’ll also be talking about further changes I see coming and how to address them.
After Chicago I’m onsite at a client’s for 2 days in Florida.
Basically, my June is booked. Both Steve and I will be blogging as we get inspired or have something to say. Overall, though, I’m giving myself time off from blogging through the end of the month.

laura
May 17, 2018

Industry

I’ve been blogging regularly for over a decade now, and for much of that time I’ve posted 5 days a week. For a lot of reasons I’m finding that schedule harder and harder to keep up with. Part of it is that this spring I took on more, and bigger, clients than I have in the past. This means a larger portion of my time is scheduled and committed than in the past. I also find myself wanting to write about bigger, more complex issues; stuff that takes longer than the 45 minutes – 2 hours I regularly spend on blog posts.
The last few months, I’ve been considering what to do about blogging. I could simply cut back the amount I write here. Except that regularly blogging forces me to think about what’s going on in the broader industry, and that’s important to me and I think makes me a better consultant. I could write a few short posts a week, and a bigger meatier post once or twice a month, but I’ve been me long enough to know that’s not the best solution. I could just keep going as I have been most of this year and just post when I have something to say and not worry about frequency.
I still don’t have the answer. Of course, there’s not a right answer, there’s just a move forward and do what works. I have a lot of travel coming up next month (including speaking at Activate: The ActiveCampaign Conference) so things might get wonky for a while. But, I’m not planning on giving up blogging.
One of the consequences of my time constraints is that I have handed comment moderation off to other folks. Comments might sit for longer than they used to before approval. They’re being processed, just a little more slowly than they have in the past. I don’t think it’s a big deal, it’s not like there’s a significant horde of commenters here. When I was moderating comments basically anything that contributed to the discussion and didn’t come from a forged email address was approved. The current policy is similar.
I am around on the email geeks slack channel, and am often talking about stuff on the deliverability channel.
Thus ends the housekeeping.

laura
Feb 15, 2018

Uncategorized

The importance of email fades when there is yet another school shooting in the US. I cannot fathom the depth of grief and sorry for the parents who lost their children today. It is an utter tragedy that we, as a country, continue to accept dead children as an acceptable price to pay for the second amendment.
I am a graduate of Virginia Tech. I went to class in the building that is no longer there because of that shooting. I shared a major with the first student the killer shot. I had a horrible realization a few years ago that shooting, once the worst mass shooting in US history, was no longer even in the top 3. I’m sure now it’s not in the top 5.
Yes, I could write another post about reaching the inbox. I could announce a new change at an ISP. But, in the face of what happened today, I can’t. Someone shot up a school. Another community is in mourning for their children. Our leaders in Congress offer thoughts and prayers and nothing else. This is the country the NRA has purchased.
“It’s too soon” to talk about gun control. “We shouldn’t react hastily” in response. We can’t travel on a plane with a full size bottle of shampoo and without taking our shoes off because of one man. But let’s not react hastily to another school with dead kids.
I do try and keep politics off this blog, I know how divisive politics is in the US these days.
But that I’m happy because a tragedy that I had a marginal association with is no longer even in the top 5 largest shootings is horrifying to me. How normalized has students, kids, babies getting shot become that I react so inappropriately? Way too normalized.
It’s Valentines day. A day we’re supposed to spend with our loved ones celebrating each other. Yet so many families are, instead, mourning their children or holding vigil in the hospital.
America should be better than this. I thought America was better than this. But I was so wrong. We can BE better that this, but we’re not living up to our ideals.
One of my favorite West Wing quotes (and, oh, there are many) starts:

laura
Nov 21, 2017

Uncategorized

laura
Oct 12, 2017

Uncategorized

laura
Oct 10, 2017

Industry

Our first real company purchase was a big. solid pair of desks. See, we owed a lot of money to the IRS, but if we bought some equipment we could decrease the amount we had to pay the IRS. So we invested in very nice, wooden desks that would hold heavy CRT monitors.
Things have changed over the years and we don’t have CRTs any more. And maybe it’s time to upgrade or replace our desks. We got my desk assembled this weekend and I have to say, I’m really pleased.

Steve wrote about our experiences Autonomous.ai‘s purchase process. I have to say I’m impressed with the build quality of the desks.
I’ll be happy when our office is rebuilt and everything is back in its place, but even now I’m enjoying working at my new desk.

laura
Sep 13, 2017

Industry

Hello! Hope all are keeping safe through Harvey, Irma, Katia and the aftermath. I know many people that have been affected and are currently out of their homes. I am proud to see so many of my fellow deliverability folks are helping our displaced colleagues with resources, places to stay and money to replace damaged property.
Here’s a mid-month late wrapup of our August blog posts. Our favorite part of August? The total eclipse, which was absolutely amazing. Let me show you some pictures.

Ok, back to email.
We’re proud of the enormous milestone we marked this month: ten years of near-daily posts to our Word to the Wise blog. Thanks for all of your attention and feedback over the past decade!
In other industry news, I pointed to some interesting findings from the Litmus report on the State of Email Deliverability, which is always a terrific resource.
I also wrote about the evolution of filters at web-based email providers, and noted that Gmail’s different approach may well be because it entered the market later than other providers.
In spam, spoofing, and other abuse-related news, I posted about how easy it is for someone to spoof a sender’s identity, even without any technical hacks. This recent incident with several members of the US presidential administration should remind us all to be more careful with making sure we pay attention to where messages come from. How else can you tell that someone might not be wholly legitimate and above-board? I talked about some of what I look at when I get a call from a prospective customer as well as some of the delightful conversations I’ve had with spammers over the years.
In the security arena, Steve noted the ongoing shift to TLS and Google’s announcement that they will label text and email form fields on pages without TLS as “NOT SECURE”. What is TLS, you ask? Steve answers all your questions in a comprehensive post about Transport Layer Security and Certificate Authority Authorization records.
Also worth reading, and not just for the picture of Paddington Bear: Steve’s extremely detailed post about local-part semantics, the chunk of information before the at sign in an email address. How do you choose your email addresses (assuming they are not assigned to you at work or school…)? An email address is an identity, both culturally and for security purposes.
In subscription best practices — or the lack thereof — Steve talked about what happens when someone doesn’t quite complete a user registration. Should you send them a reminder to finish their registration? Of course! Should you keep sending those reminders for 16 months after they’ve stopped engaging with you? THE SURPRISING ANSWER! (Ok, you know us. It wasn’t that surprising.)

laura
Aug 31, 2017

Industry

August 2017 marks 10 years of blogging. In that time we’ve written almost 2200 posts. We’ve had millions of visitors.

laura
Jul 25, 2017

Uncategorized

I’m deeply disappointed in the vote out of the Senate today.
We’re a small business. We have paid for our own health insurance since 2002. We’re very lucky – neither of us has any major issues. Before ACA went into effect I worried about what would happen if one of us were to become sick. Would we fall afoul of our lifetime limits? Due to a rare cancer, my mother hit those back before I graduated college. Would our coverage be pulled because I didn’t mention the broken wrist from when I was 3? There were so many questions, and so many unknowns.
I watched the cost of our insurance go up and up. We bought a house in the Bay Area, and our health insurance was nearly 2/3 of our mortgage payment. Every year the price went up a little more, and the benefits went down.
Then ACA happened. I could stop worrying about lifetime limits and rescission. Our premiums dropped by hundreds of dollars a month. The costs of our monthly prescriptions plummeted to near zero.
Then Trumpcare and massive amounts of turmoil in the markets. Our group provider cancelled our policy and I’ve spent the last two months or so working with insurance agents to get ourselves covered. Our provider gave us 60 days notice. It wasn’t enough to ensure continual coverage. We were finally approved last week, with better coverage and lower premiums than we were paying pre-ACA.
I worry, though, about what happens to us if Trumpcare passes. Will premiums go back to where they were preACA? Will the small business market just evaporate? I don’t need a tax cut near as much as I need to know that the healthcare markets will be stable.
I want to focus on the things I’m good at. I know there’s a certain amount of administrative overhead related to being a small business owner and that these things are unavoidable. But still, there doesn’t seem to be any real benefit to blowing up health care in this underhanded fashion.
We are some of the folks who will get a tax break – not a huge one but we will be a beneficiary. I don’t think it will be enough to counter the jump in premiums – even if the premiums just go back to where they were pre-ACA.
I know policy is hard; I do it for a living. I know it’s not fun to watch the sausage being made – I grew up in DC. ACA has issues. But from my point of view the current healthcare debate is doing nothing to actually fix the issues. Instead, they’re making everything worse. Long term? We have options and money; we’ll probably be fine. But there are a lot of people who don’t have the options we do, and they’re going to be hurt.
This is bad policy, bad lawmaking and bad for small businesses like mine.

laura
Jul 4, 2017

Uncategorized

laura
Jun 6, 2017

Industry

A little over a year ago, Kristin Bond posted an article (reprinted here) looking at the diversity of speakers at marketing conferences. As with many articles pointing out gender issues in technology there was quite a bit of discussion about it on a related mailing list. Some of the comments were supportive and open to the idea that gender diversity is an overall good. Some of the comments, while well meaning, indicated the commenters didn’t understand some of the more systemic issues that result in conferences with speaker lists that consist primarily of white men.
Kristin, I, Jen Capstraw and April Mullen started talking privately about the issue. What I discovered during those conversations is that I wasn’t alone in how I felt about some spaces. Being a woman in tech I expect to feel left out in many places. When I go to a conference, or I participate in an online space or I meet up with colleagues in social situations, I expect that someone will say something sexist. As a woman I regularly feel like an outsider. What I didn’t realize is other women in those same spaces felt the same way. By not saying something I was missing an opportunity to find a supportive atmosphere with other women who also thought spaces were unfriendly or toxic to women.
But we didn’t just complain; we decided to take action. What would happen if we created a space to help conferences find women speakers? What would happen if we set up a framework for women to find mentors? What did we have to lose by trying? Thus, Women of Email™ was formed.

laura
Mar 24, 2017

Asides

It seems the last few Friday’s I’ve been lax on posting. Some of that is just by Friday I’m frantically trying to complete all my client deliverables before the weekend. The rest of it is by Friday I’m just tired. Today had the added complication of watching the Trumpcare debate and following how (and how soon) it would affect my company if it passed.
That’s been a bit distracting, along with the other stuff I posted about yesterday. I wish everyone a great weekend.

laura
Mar 8, 2017

Industry

Today is International Women’s Day. In recognition of this day, there has been a call for a general woman’s strike. I thought long and hard about how I would participate in this event. Even yesterday I had no clear view of whether or not I would be working today.
As a self-employed woman, me not working today only hurts me and my clients. There’s no one to leave work for, I either do it before or after. It’s got to get done and it’s my responsibility to do it. But at the same time, I recognize the unpaid and underpaid work most women do and fully support the strike.
After much thought, I decided that my contribution to the strike would be to do what I needed to do for work. But that I would remove myself from public conversations about email today. I spend quite a bit of my time doing unpaid work that supports the email industry: standards work, answering questions in various fora, supporting different initiatives, writing documents, blogging about industry events. I won’t be doing any of that work today.
Yes, there are questions I could answer, advice I could give, industry events that I have comments and insight on. But today, today I’m not going to do any of that.

laura
Jan 30, 2017

Asides

It’s been a wild week here in the US. I have to admit, the current political climate is affecting my ability to blog about email. I’ve always said email is not life or death. And how can I focus on the minutia of deliverability when things are in such turmoil and uncertainty? There are many things I want to write about, including some resources for those of us who are struggling with the current administration and changes in the US. What we can do. What we must do. It just takes work and focus I don’t have right now.

laura
Nov 9, 2016

Uncategorized

Last night was a bit of a shocker and it’s been a total distraction for days. I’m having a hard time focusing on email and insight right now, as I’m sure lots of other people are.
All I can do today is share a picture of Grover… who is very happy after he stole my seat on the couch. And so comfortable I don’t have the heart to move him.

laura
Oct 24, 2016

Industry

The Email Innovations Summit in London was a good conference. Much smaller than Vegas, but with a number of very interesting talks. I got to meet a number of folks I’ve only known online and we had some interesting conversations at the conference and at the pub-track in the evenings.

I had so many grand plans for doing some work while in London. So many plans. And then I actually mostly disconnected and ignored anything I “should” be doing. Instead, Steve and I did some touristing, some relaxing, some family time and some connecting with his college friends. We also (over)heard a lot of conversations about the US Election. One night at dinner every table around us was talking about our candidates and what they thought of them. It’s always interesting to hear what non-Americans think about our country.
In addition to missing two debates, it seems we missed some online news, too. I think the biggest thing was another large DDoS attack against that took out many major websites. I’m starting to see some comments that spam levels were down during the attack, too, but haven’t dug into that yet.
I did have an article published in the Only Influencers newsletter last week: Marketers Can’t Learn from Spam. All too often marketers think spammers are better at unboxing because they see spam in their inbox. But spammers are just more criminal and spend a lot of effort trying to bypass filters. These aren’t lessons marketers can learn from.
Unfortunately, due to our London trip, we are going to miss M³AAWG in Paris, which starts today. Two weeks between conferences was exactly the wrong time for going to both. Never fear, many folks will be tweeting what they can using #m3aawg38.
We’re both slowly getting back into the swing (and timezone!) of back to work. Blogging will pick up over the next few days. And I have new castle pictures to share.

laura
May 25, 2016

Industry

I got my first email address in the very late 80s. I was an intern at a government agency. I learned a lot there: how to sequence DNA, how to handle radioactive material, how to handle human pathogens, and how to send email. I got my first non-work non-school address in the mid-90s. One of the first things I did was join some mailing lists.
One of them was a list for folks who had pet rabbits. I met a lot of people there, both online and in person. As with many people we meet through a shared interest as our interest wanes the relationships change. Some relationships were maintained, but some of us lost touch with one another. Moves, job changes, email address changes, they all affect our ability to maintain relationships online. I kept in touch with some, one was the maid of honor at my wedding and a few years ago I was the maid of honor at hers. I lost track of others.

laura
May 24, 2016

Industry

Had a wonderful time at the Email Innovations conference last week. Got a chance to see some familiar faces and meet a lot of new ones.
There is so much new and interesting and exciting stuff going on in the world of email. I think we’re hitting another period for real growth and innovation that’s going to change what we see in our inboxes and how we use email.

laura
May 5, 2016

Industry

I received a message on our 800 number. “This is Mark from a-website.example. Your customers are complaining to me that they are not getting my mail. And you’re blocking mail from me. Explain this to me!”

I called him back and left a message: “I think you’re confused and I probably can’t help you.”
A few minutes later, Mark returns my call.
L: Hi, this is laura.
M: Who are you? You called me, you must be from Clearwire!
L: No, I’m not with Clearwire, I’m with WttW.
M: Then why is your phone number on the Clearwire website?
L: I don’t know, but this isn’t Clearwire. The Clearwire website is redirecting to Sprint. They got bought out a while ago.
M: Redirecting to Sprint? What does that mean? Your phone number is on Clearwire’s website. You must be with Clearwire.
L: No, really, I’m not.
M: Why is your phone number on their website?
L: I don’t know. But this is not Clearwire. (I start searching the blog because I remember some post somewhere about Clearwire.)
M: Well, who are you?
L: I run a delivery consulting firm. Is it possible you found my website and the blog post that says all clearwire.net addresses are being discontinued April 15, 2015?
M: They’re gone?
L: Yes, for more than a year now.
M: Oh.
scene
That blog post is the #1 google hit if you search for clearwire.net.

laura
Apr 18, 2016

Industry

I had a bit of a interesting Friday. I was so glad it was finally the weekend. Saturday we did a bunch of errands, including go visit our servers. See, we’ve been upgrading infrastructure to implement a second type of backup system. Saturday we were doing the last set of upgrades so we could install over the weekend.
Yes, we do all our own networking and racking.

Saturday evening Steve is installing the new backup software. This is awesome backup software. It backs up the entire virtual machine. If we lose a virtual machine, we can just reload the entire thing and it will be back again.
Except while installing the software, there is a weird network glitch. Said network glitch caused the system to crash. The system crashes hard. The system crash corrupts some of the data on disk. The data on disk is our virtual machine files. Files are in read only mode and won’t fsck automatically.
We lose most of our production virtual machines. We’re off the air.

Possibly this was tragic, not ironic. I dunno, it’s been a long weekend.
We lost a bunch of production virtual machines to the disc corruption. We haven’t lost any data, but it’s taking some time to rebuild the machines and pull data from the other backup system and get it installed.
That means some of our websites and services, like tools.wordtothewise.com are down. It may mean you saw some bounces if you sent us mail over the weekend. Mail is back and we are communicating with the outside world again.
Steve’s working through our other services as fast as possible to get them back up and running.
(If massive server issues weren’t enough, one of the cats got a UTI so we’re having to pill her twice a day. Then last night managed to puke so hard she passed out briefly. Poor thing. She’s doing better this morning.)

laura
Apr 15, 2016

Industry

Yesterday, after 5pm, I was so happy. I was telling folks to have a great weekend. To take time off and relax. Have fun! Don’t work! Enjoy the weather!
Then someone pointed out it was only Thursday.

But! I got up this morning and got lots of happy Facebook notifications from friends about how TODAY was Friday. I was ready to have an awesome and productive day and go into the weekend with a clean todo list and a well planned next week.
Then I broke my mail client. Trying to add an attachment would crash everything. That got fixed that somewhere around noon.
So! I’ll just grab some lunch and get ready for a productive afternoon!
Then I broke finder.

Yes, that is a picture of my 27 inch monitor with hundreds of Windows opening. I was trying to delete some of the 39,000 .jpgs from my mail client. My finger slipped on the trackpad, though, and instead of “move to trash” I clicked “show in containing folder.” Ooops. I finally crashed finder manually and it restarted and didn’t try and reopen all the windows.
OK. Fine. I’ll go to the bank and pick up mail and drop off tax (ugh, ow) payments.
On the way there, construction screwed up traffic and it took me more than 20 minutes to go 2 miles. (It’s not a safe place to walk, or I would have). On the way back, I went the Other Way. Only to discover a firetruck across 4 lanes of traffic and half a dozen cop cars showing up to a very recent accident.
Then, while writing this blog post I managed to somehow move widgets around and lose them on the wordpress editor.
Apparently I should have taken my friend’s advice and just decided today was not a work day. Because, wow, was it a mess. What all this means is I’m not going to try and blog anything substantial. I’d probably make some total boneheaded mistake and that wouldn’t be any good.
Instead, I will share the song KFOG played every Friday at 5pm (before Cumulus decided to fire everyone). Because I am really in the need of this week to be over.
Have a good weekend. Next week will be better!

laura
Dec 24, 2015

Industry

Blogging will be light (or non-existent) for the next week or so. I leave you with Valeria and her first Christmas tree from many years ago.
The kittens are older now, we can have a tree complete with lights AND ornaments.
See y’all in the new year!

laura
Dec 16, 2015

Industry

We’re 10 days out from Christmas, 9 days out from the end of binge-shopping-season (and 11 days out from return season). Unlike previous years, I haven’t heard of any significant delivery challenges. Most of what I’m hearing is the normal day-to-day stuff. There’s a little more of it, but nothing like in years past where ISPs melted down or giant companies got SBLed.
This is all good! This is progress and is great for senders.
Things here, and I’m pretty sure many other places are slowing down. We’re looking forward to next year, to new projects and clients, to new challenges and changes.
Blogging will probably be slow from now through the end of the year. I have stuff to talk about, but the issues are complex and I’m working on the best way to write about them. And I’m coming to the decision that writing might not be the best for certain posts.

laura
Jul 2, 2015

Uncategorized

Sorry for the unexpected break in blogging. Been dealing with some emergencies. Happy 4th to my fellow citizens. Happy late Canada day to all our northern friends. We’ll resume blogging next week.

laura
Mar 20, 2014

Industry

This week has been incredibly busy with business stuff and I’ve not had a lot of time to sit and think about blogging. Blogging will be light for the next few days while I catch up.

laura
Jan 7, 2014

Industry

Happy New Year!
I am back and ready to talk email with folks.
December is always a busy time, both between the holidays and all associated personal stuff, but also for delivery consulting. There are senders that suddenly discover their email going to the bulk folder and needing help and assistance. But now it’s January and email marketing gets a brief break.
The beginning of the new year and the lull after the Christmas season marketing storm is a good place for folks to think about marketing and email goals for the upcoming years. Many senders get so wrapped up in the day to day details of email that they fail to think strategically about email and their business.
It works much that way for me, as well. I hate it when my clients have bad delivery and do everything I can to fix their problems. If their mail isn’t getting to the inbox, then it’s as much my problem as theirs. I’m thinking and working to get to the root of their problem and come up with solutions to get their mail sent. This sometimes means my own strategic planning gets pushed aside while I focus on client needs. January is a fun time of year for me, because it’s all a little more relaxed and I can look at the new year and how to improve services and share more of my knowledge with folks.
You’ll start to see some of those improvements in the upcoming months. I’ll also be blogging regularly. We should be getting some research and white papers out over the next few months. I’ll be catching up on the Google privacy cases and updating on some other email related lawsuits.
2014 is looking like a year of growth and excitement.

laura
Aug 19, 2013

Asides

Ken at Popehat gets spam offering to write a sponsored post. Ken counters with what he wants out of a sponsored post.
Blogging is going to be light this week. I’ve got a couple project deadlines to meet and most of my focus is on that. Plus, it’s the end of August and most folks are on vacation.

laura
Aug 16, 2013

Industry

Portraits of Spammers
It’s been a long week, so enjoy some art (and spam). Next week we’ll get back to discussing the many faults of Gmail. And senders. And receivers. And, well, everyone has faults. And email is Dead. Tabs killed it.

laura
Aug 8, 2013

Industry

Lavabit is a secure mail system. Today their CEO announced he was shutting down the service immediately.

laura
Aug 2, 2013

Industry

Last night I was cruising through our local news website. I see the headline New SPF guidelines coming our way.
My first thought was, “Wow, SPF made the paper?” Now, I live in the SF Bay area so there are a lot of technology related stories that hit our paper which might not see the light of day in other areas. But, still: new SPF guidelines hit the local paper before I’ve heard about it? That seems a little strange.
Then I notice that it’s in the “Living” section. That’s even stranger.
Oh, well, if there’s new SPF stuff, I’d better click and see what is going on with SPF. The internal headline is Beauty Tuesday: New SPF guidelines accompanied by a picture of sunscreen. It was only then I realized it wasn’t about sender policy framework but was about sun protection.
A bit of a moment for me.
Happy Friday, everyone.

laura
Jul 4, 2013

Industry

Judging by my inbox and the spam filter here on the blog spammers have taken the week off. We’re mostly following suit here, and I won’t be blogging the rest of the week.
To all my fellow American residents, enjoy the day off and the fireworks. Be careful if you are setting some off and live in a dry area, fires are scary.

laura
May 20, 2013

Industry

A giant, very public thank you to Al for volunteering to mind the blog while Steve and I made an emergency trip to the UK. There was once or twice I noticed something that I thought “I should take a second and blog about this” only to discover Al was way ahead of me and had already posted it.
Both of us picked up some sort of ugly cold while we were there so it will be a couple days before blogging will be back to normal here.

laura
May 2, 2013

Industry

Had a family emergency so the blog will be on hiatus for a couple weeks.

laura
Jan 15, 2013

Industry

After a brief hiatus, I’d like to bring back the Wednesday question series. I have a few questions from before the hiatus that I’ll be answering over the next few weeks. But I’d like a few more to answer.
So bring on your questions. Send them to me at Jan15@contact.wordtothewise.com, tweet them to me @wise_laura or drop them here in the comments.

laura
Jan 11, 2013

Industry

It seems I’ve hit the wall on short and easy blog posts to write recently. There’s a lot I want to talk about like the recent changes at Spamhaus, filtering in the upcoming year and where I see the industry going, some thoughts on DKIM and how folks are using it. All of these things, though, will take some focused writhing time. And right now most of my focused writing time is spent on customer work.
I don’t even have time to read other blogs to comment on things folks are saying.
So blogging is likely to be light over the next few weeks, although I’m going to try very hard to get posts up 3 times a week.

laura
Dec 20, 2012

Industry

I’m frantically trying to get a couple client projects finished before next week so blogging will probably be light until the New Year.

laura
Dec 1, 2012

Uncategorized

It has been quite an insane and busy week here. So I share with you what’s kept me going much of the week.

laura
Nov 22, 2012

Industry

It’s thanksgiving here in the US and most of us are off eating way to much food with family and friends. But that doesn’t mean I can’t take a few minutes to give thanks.
I am thankful for reasonably effective spam filters.
I am thankful for ESPs and ISPs who actually take action on complaints.
I am thankful for the unsung folks who keep email useful.
I am thankful for my readers who tell me they enjoy, even if they don’t agree with, my blog posts.
For all my US readers, enjoy your holiday. For all my non-US readers, check back Monday for more posts.

laura
Sep 28, 2012

Industry

I had a realization a few days ago that next week is October. Where did the year go? Blogging is likely to be light in October, I’m at multiple conferences (OTA next week, MAAWG at the end of the month).
Please stop by and introduce yourselves if you’re at either conference. I always love to meet readers.

laura
Sep 24, 2012

Asides , Legal

I’m finding out that email address harvesting off websites is alive and well on the Internet. We have a rotating address on the contact page, which does get harvested but usually the spam is attempting to sell me blog related services. I didn’t expect to get a very different collection of emails to the address I posted here. I’m quite surprised that address is getting a completely different type of spam from the contact address.
The one thing that harvesters appear to have in common is sending CAN SPAM violating email. Both the contact address and the questions address get lots of mail that is in violation of US (and California) law. One of these days I might get bored enough to file a suit against one of them and blog about it.

laura
Sep 21, 2012

Technical

This morning was the final flight of the Space Shuttle Endeavor. In fact, it was the last flight of any shuttle ever, anywhere. We were lucky enough to get passes to NASA Ames Research Center at Moffett Field to watch the flyover.

laura
Sep 14, 2012

Industry

One of the challenges of writing a blog for 5 years is making sure we’re providing information our readers really want. I figure the easiest way to do that is to have you ask us questions about the things you want to know.
You can ask questions in the comments here, send them to laura-questions@wordtothewise.com or tweet them to me @wise_laura.

laura
Aug 29, 2012

Industry

It’s been 5 years since my first post here at Word to the Wise. 5 years and over 1150 posts.
In that time I’ve written about a lot of topics relevant to email delivery.
I’ve talked about permission and why it’s a relevant part of email delivery. I’ve discussed spamfilters and why understanding how they work improves the decisions senders make about email delivery. I’ve talked about blocklists and filters and how they are a part of the email landscape senders have to navigate. I’ve talked about reputation and engagement relevance.
I’ve also talked about the things that show up in my own mailbox. Like some of the spam I receive. I’ve even used that to point out what spammers do.
Steve‘s written quite a bit here, too. Often his articles are much more technical, like how he tracks down spammers.
We’ve written about legal cases, including e360 v. Spamhaus, which was the subject of my inaugural post. I also followed the case of Holomaxx v. Hotmail and Yahoo. And, of course, how different countries create and enforce anti-spam laws.
I have no idea how many words I’ve written in the last 5 years, but Steve swears to me it’s enough to write a book about email delivery. However many words I’ve typed into the ether, it really is the folks who participate here in conversation, who email me directly with questions and comments, who stop me at conferences and tell me how much they like reading the blog that keep me writing. I’ve enjoyed blogging way more than I thought I would, but I wouldn’t enjoy it half as much if readers didn’t enjoy it, too.
Thanks so much for reading here over the past 5 years. It’s been a lot of fun.

laura
Aug 10, 2012

Uncategorized

I’ve been getting a lot of comments on posts 2 and 3 years old. Most of them aren’t very valuable comments, so I decided to shut down commenting on any threads older than 2 months.

laura
Aug 6, 2012

Uncategorized

Not email, but science is so cool.

laura
Jun 22, 2012

Industry

I don’t have a published comment policy. Most people around here are polite enough I don’t think one is needed. There are a couple things I feel I should say, though.

laura
Jan 9, 2012

Industry

We’re back from our overseas adventures. I’m still wrapping my head around getting back to work. We had a great trip and did tons of fun stuff, including carrying torches through the streets of Edinburgh. I took almost 1000 photos which I’m slowly going through and posting on flickr.
I’ll get back to posting about email, but thought I’d share a couple of photos from Edinburgh behind the cut.

laura
Dec 22, 2011

Industry

I have my final call of 2011 in 6 minutes, so I decided to take a break from packing and wish everyone joyous and festive holiday, whatever you celebrate. We’re on hiatus through Jan 8th, but will return full of energy, single malt and ideas.
We didn’t get a tree up this year, so I have no photos of our cats playing tree ornament. So I share with you my friend Joanna’s cat, in his Christmas tree.

laura
Sep 20, 2011

Asides

Today is our 10 year anniversary in business. It’s been quite a ride.
Thank you to all our customers, friends, supporters and followers.

laura
Nov 29, 2010

Uncategorized

I’m still catching up from being out last week, so no blog post today. I do, however, have tart to share. Mostly. Sorta. We ate it all.

laura
Jun 14, 2010

Industry

We had a catastrophic failure of our mail server over the weekend. We lost both drives and the server won’t boot past the BIOS stage. Most of the weekend was spent on recovery and restoration, and we expect to have mail restored today. In the meantime, if you need to get a hold of me I’m available on AIM as wttwlaura and can be reached at my gmail account: wttwlaura.
This does mean I have the opportunity *ahem* to re-organized mail and my mail handling work flow. What better time to move to zero inbox than now when I have to rebuild my sieve scripts from scratch?
UPDATE: mail is back and I can be reached at the normal places, including through our contact link.

laura
Feb 1, 2010

Delivery Improvement , Industry

Over the years I’ve picked up a lot of useful and relevant information about email delivery. I’ve shared a lot of information here on the blog, and while that’s great, a blog is not a great format for a reference. The ISP information page was an initial pass at creating a reference. I realized that just linking to the ISP provided information didn’t communicate very much about how to deliver email even to those ISPs that were explicitly mentioned.
Enter the Word to the Wise Delivery Wiki to fill the need for a publicly accessible reference on email delivery. The cornerstone of the site is the ISP Information page. This page contains summary information about a number of ISPs, including known connection and sending limits. Each ISP mentioned on that page also has a individual page with more detailed information on delivering to that ISP. The information is as accurate as I could make it, and in many cases have been reviewed by representatives of the ISPs.
I welcome contributions from the general community. I will also be continuing to add content. My goal is to have a community resource for people handling email and delivery issues.

laura
Dec 24, 2009

Industry

I did have the absolute best of intentions to finish the Ugly part of my series on “The Good, The Typical and the Ugly” while on the plane yesterday. But, as things sometimes go, it didn’t happen. Blogging will be light through Jan 4th as I’m actually taking some time to visit family, relax and recharge. When I get back I’ll have a post about the ugly end of senders and ESPs as well as some advice on how to join the ranks of the good. I’m also planning to have some new resources available and announced early in January.
May everyone traveling have safe journeys. Happy Christmas.

steve
Nov 24, 2009

Uncategorized

After a little more than two years and 500 posts we thought it was time for a redesign of the Word to the Wise blog.
While we were cleaning up the design we also fixed some functionality that was broken and added some new features:

laura
Aug 5, 2009

Industry

One of the challenges anyone doing business on the internet faces is how to provide contact information so that potential customers can reach you in a form that spammers can’t easily abuse. Contact forms are the classic method, but they can (and are) abused by spammers. We decided to try something different. About 2 months ago, we started using rotating contact addresses. Every day a new address is deployed on the contact form on our website. Each address is valid for a fixed period of time, and is then retired.
This seems to be working well for us. Spammers are harvesting the email addresses, but because they are only valid for a fixed period of time, the amount of spam in my mailbox is not overwhelming. I am spending less time searching for sales mails through spam. An interesting side effect is I can actually see who is harvesting addresses and spamming.
It’s not perfect, I’m still getting spam to that address. But it’s spam at a level where I’m not losing real mail.

laura
Jun 26, 2009

Uncategorized

I’m headed off early tomorrow morning to help celebrate a friend’s wedding (Hi Al!). I’ll be back at work on Tuesday and blogging will be back on schedule.

laura
Dec 10, 2008

Uncategorized

There will be some light blogging here through the end of the year. We are headed out for our first vacation in years next week, then will be spending some time with family. I will be blogging before we leave and will try to get some posts written to trickle out while I’m gone.
I hope everyone has a happy and relaxed holiday season. I am looking forward to resting, recharging and returning ready to take on 2009.

laura
Sep 16, 2008

Uncategorized

There will probably be light blogging here the next 2 weeks. Tomorrow I am off to a friend’s wedding down south and next Sunday I am off to the MAAWG meeting in Ft. Lauderdale for 4 days.

laura
Aug 30, 2008

Industry

It is, in fact, one year today that I started blogging. My first real post came on August 30, 2007… discussing the e360 v. Spamhaus case. And look, here I am, a year later still discussing the e360 v. Spamhaus case. The end of that first post said:

laura
Jul 30, 2008

Industry

Sorry for the downtime, the machine running the blog had a motherboard fail and for various reasons (deadlines, family emergencies, etc) it has taken a bit of time to get the blog moved to another machine.
I do apologize for the time the blog was gone. Regular blogging will return tomorrow.

laura
May 27, 2008

Uncategorized

As you can see we have updated the blog theme. This is a custom theme based on the WordPress K2 theme. The overall look is much lighter and fits in better with our main website.
As part of the change I have also re-categorized all the previous posts into 4 categories:

laura
May 23, 2008

Uncategorized

I’m feeing a bit disconnected today. See, my hard drive failed last night and my laptop would not boot. Thanks to the local Apple store Genius bar and Apple Care my current laptop is in getting repaired. Unfortunately, that means I am stuck on my old machine without any of my RSS feeds or bookmarks and a mail client that has taken all day to sync with my IMAP server.
Tomorrow will be better.

laura
May 16, 2008

Industry

On my followup EEC post Tamara comments

The eec made a really bad and ugly mistake but you can take my word for it that they have learned from it and that it will not happen again. I am not going to blog about this because I really do believe in the value of the EEC and what it brings to the industry. It’s okay to call out a mistake, but do you really need to destroy an organization that is so worthwile?
Read More

Happy New Year

laura
Jan 2, 2008

Industry

Blogging was light the last few weeks as I coped with the holidays, visitors and a very nasty cold. I have a backlog of posts I want to write over the next few weeks, including a description of stale list syndrome, information about pitfalls of collecting email addresses at the point of sale, and how to improve your IP reputation.
As I did in 2007, I’ll also keep updating readers to change in Email Standards, continue to update everyone about changes at individual ISPs and comment on the state of the email industry.

laura
Nov 14, 2007

Industry

I added a few blogs to my blogroll today.
Terry Zink works at Microsoft handling spam blocking issues for one of their platforms. His posts offer insight into how recipient administrators view spam filtering. He has a long, information dense series of posts on email authentication.
E-mail, tech policy, and more is written by John Levine, a general expert on almost everything internet, especially spam and abuse issues. He posts somewhat irregularly about interesting things he sees and hears about spam, abuse, internet law and other things.
Justin Mason’s blog contains information from the primary SpamAssassin developer. Like Terry’s blog, it gives readers some insight into the thought process of people creating filters.
Al Iverson’s blogs have been on my blogroll for a while now. His DNSBL resource contains information about various DNSBL and how they work against a single, well defined mail stream. His spam resource blog provides information about delivery and email marketing from someone who has been in the industry as long as I have.
Email Karma is Matt Verhout’s blog and contains a lot of useful delivery information.
No man is an iland provides practical information on marketing by email. Some of the information is delivery related, a lot more of it is solid marketing information. Mark often points to useful studies and information posted around the net.
MonkeyBrains has always entertaining and informative articles about delivery, email marketing and practical ways to make your email marketing more effective.

laura
Oct 23, 2007

Asides

Sorry about the slowness, this server is the same one that is hosting thewholeinternet.wordtothewise.com and it got posted to digg today.
If the traffic storm keeps up for more than a day or two we’ll make other arrangements for the blog.

laura
Oct 6, 2007

Asides

Getting ready to head to MAAWG next week. We leave for the plane in a couple hours. I expect there will be some interesting information coming out of the talks and sessions and will be sharing some of the more interesting bits throughout the week.
Also, Steve has written a new tool to visualize blacklists. He’s put up a beta version. It still has a few bugs and missing features, but there are already some interesting patterns in XBL data with it.
The demo installation only displays XBL data (rather than letting you overlay multiple datasets) and is missing search and bookmarking, amongst other things. Enough disclaimers yet?

laura
Aug 29, 2007

Industry

Everybody’s doing it, blogging I mean. It struck me this was a good place to write about delivery issues I encounter in my job and solutions I’ve found for the problems my clients have. This would also be a place to comment on new issues I’ve seen from ISPs.I’ve listed a couple delivery blogs I read over on the blogroll. I’ll also be updating that with some marketing related blogs I’ve found useful.Thanks for stopping by!