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Tag: metrics

Meaningless metrics

I’ve been having some conversations with fellow delivery folks about metrics and delivery and bad practices. Sometimes, a sender will have what appear to be good metrics, but really aren’t getting them through any good practices. They’re managing to avoid the clear indicators of bad practices (complaints, SBL listings, blocks, etc), but only because the […]

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Metrics, metrics, metrics

I’ve been sitting on this one for about a week, after the folks over at IBM/Pivotal Veracity called me to tell me about this. But now their post is out, so I can share. There are ISPs providing real metrics to senders: QQ and Mail.ru. Check out Laura Villevieille’s blog post for the full details.

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Reporting email disposition

Most regular readers know I think open and click through rates are actually proxy measurements. That is they measure things that correlate with reading and interacting with an email and can be used to estimate how much an email is wanted by the recipients. The holy grail is, of course, having ISPs report back exact […]

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More on Yahoo and Engagement

A friend of the blog contacted me earlier today and pointed out that the news that Dan posted about Yahoo and engagement that I blogged about last week was actually reported by George Bilbrey in a Mediapost article on August 1. We’d contacted Yahoo about a number of sender issues since seeing inbox placement rates […]

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Yahoo looking harder at engagement

In a post this morning, Dan Deneweth from Responsys says he’s received confirmation from Yahoo that they have increased the value of engagement metrics when making delivery decisions. The really great thing, for the ISPs, about engagement metrics is that they directly measure how much a particular email is wanted by recipients. There’s no guessing […]

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Bounces, complaints and metrics

In the email delivery space there are a lot of numbers we talk about including bounce rates, complaint rates, acceptance rates and inbox delivery rates. These are all good numbers to tell us about a particular campaign or mailing list. Usually these metrics all track together. Low bounce rates and low complaint rates correlate with […]

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What email metrics do you use?

Vertical Response talks about email metrics that are useful on a dashboard. Metrics are an ongoing challenge for all marketers. The underlying need for metrics is to evaluate how effective a particular marketing program is. Picking metrics involves understanding what the goal is for a particular program. If your goal is brand recognition then perhaps […]

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Standard Email Metrics

The EEC has been working on standardizing metrics used in email marketing. They have published a set of definitions for different terms many email marketers use. They published their Support the Adoption of Email Metrics (S.A.M.E) guide in June. Under the new EEC definitions an open is measured when either a tracking pixel is displayed […]

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When an open is not a sign of interest

A lot of people, including myself, are using opens as one of the measures of engagement. This, as a general rule, is not a bad measure. However, there are people who will open email not because they’re interested in it, but because they know it is spam. Take, for instance, the email address I acquired […]

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Standardizing email metrics

Slogging towards e-mail metrics standardization a report by Direct Mag on the efforts of the Email Experience Council to standardize definitions related to email marketing.

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  • AOL compromise

    Lots of reports today of a security problem at AOL where accounts are sending spam, or are being spoofed in spam runs or something. Details are hazy, but there seems to be quite a bit of noise surrounding this incident. AOL hasn't provided any information as of yet as to what is going on.4 Comments


  • ReturnPath on DMARC+Yahoo

    Over at ReturnPath Christine has an excellent non-technical summary of the DMARC+Yahoo situation, along with some solid recommendations for what actions you might take to avoid the operational problems it can cause.No Comments


  • AOL problems

    Lots of people are reporting ongoing (RTR:GE) messages from AOL today.  This indicates the AOL mail servers are having problems and can't accept mail. This has nothing to do with spam, filtering or malicious email. This is simply their servers aren't functioning as well as they should be and so AOL can't accept all the mail thrown at them. These types of blocks resolve themselves. 1 Comment


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