I’ve been having some conversations with fellow delivery folks about metrics and delivery and bad practices. Sometimes, a sender will have what appear to be good metrics, but really aren’t getting them through any good practices. They’re managing to avoid the clear indicators of bad practices (complaints, SBL listings, blocks, etc), but only because the […]
I’ve been sitting on this one for about a week, after the folks over at IBM/Pivotal Veracity called me to tell me about this. But now their post is out, so I can share. There are ISPs providing real metrics to senders: QQ and Mail.ru. Check out Laura Villevieille’s blog post for the full details.
Most regular readers know I think open and click through rates are actually proxy measurements. That is they measure things that correlate with reading and interacting with an email and can be used to estimate how much an email is wanted by the recipients. The holy grail is, of course, having ISPs report back exact […]
A friend of the blog contacted me earlier today and pointed out that the news that Dan posted about Yahoo and engagement that I blogged about last week was actually reported by George Bilbrey in a Mediapost article on August 1. We’d contacted Yahoo about a number of sender issues since seeing inbox placement rates […]
In a post this morning, Dan Deneweth from Responsys says he’s received confirmation from Yahoo that they have increased the value of engagement metrics when making delivery decisions. The really great thing, for the ISPs, about engagement metrics is that they directly measure how much a particular email is wanted by recipients. There’s no guessing […]
In the email delivery space there are a lot of numbers we talk about including bounce rates, complaint rates, acceptance rates and inbox delivery rates. These are all good numbers to tell us about a particular campaign or mailing list. Usually these metrics all track together. Low bounce rates and low complaint rates correlate with […]
Vertical Response talks about email metrics that are useful on a dashboard. Metrics are an ongoing challenge for all marketers. The underlying need for metrics is to evaluate how effective a particular marketing program is. Picking metrics involves understanding what the goal is for a particular program. If your goal is brand recognition then perhaps […]
The EEC has been working on standardizing metrics used in email marketing. They have published a set of definitions for different terms many email marketers use. They published their Support the Adoption of Email Metrics (S.A.M.E) guide in June. Under the new EEC definitions an open is measured when either a tracking pixel is displayed […]
A lot of people, including myself, are using opens as one of the measures of engagement. This, as a general rule, is not a bad measure. However, there are people who will open email not because they’re interested in it, but because they know it is spam. Take, for instance, the email address I acquired […]
Slogging towards e-mail metrics standardization a report by Direct Mag on the efforts of the Email Experience Council to standardize definitions related to email marketing.