By default I don’t load images in email. For one thing it lets me see who is using open / click data to measure engagement. This morning I got a reengagement email from my Senator. There are things I really like about this email and there are somethings I think they get a little wrong. The good This is a great subject line. I like the use of “ghosting” to describe what the...
iOS mail supporting list-unsub header
Al over at SpamResource reports that the next generation of Apple’s iOS has support for the list unsubscribe header.
To the best of my knowledge, this is the first time an independent email client has built in support for the List-Unsubscribe header. Microsoft and Google support it, but only in their webmail system. Hopefully other mail clients will follow suit.
Mail that looks good on desktop and mobile
Over the weekend I noticed a new CSS framework aimed at email rather than web development, “Antwort“. This isn’t the first or only framework for email content, but this one looks simple and robust, and it allows for content that doesn’t just adapt for different sized displays but looks good on all of them. The idea behind it is to divide your content into columns, magazine...