BLOG

Tag: monthly review

February 2017: The Month In Email

Happy March! As always, I blogged about best practices with subscriptions, and shared a great example of subscription transparency that I received from The Guardian. I also wrote about what happens to the small pool of people who fail to complete a confirmed opt-in (or double opt-in) subscription process. While there are many reasons that […]

No Comments

January 2017: The Month in Email

Between client work and our national political climate, it’s been a very busy month around here and blogging has been light. Things show no sign of slowing down in February, so we’d love to hear from you with questions and suggestions of what you’d most like to see us focus on in our limited blogging […]

No Comments

December 2016: The Month in Email

Happy New Year! We’re looking forward to some interesting new projects this year, both for our clients and for Word to the Wise. Stay tuned! December was a slow month for blogging, with everything going on. But we’re back on the horse now and ready to blog for 2017. List and subscription management continue to […]

No Comments

November 2016: The Month In Email

Happy December! Between #blackfriday, #cybermonday & #givingtuesday, pretty much everyone in the US has just survived a week of email from every brand and organization they’ve ever interacted with. Phew. Is this still the best strategy for most senders? Maybe. But it’s always important to be adaptable and continue to evaluate and evolve your strategy […]

No Comments

October 2016: The Month in Email

We’ve returned from London, where I spoke at the Email Innovations Summit and enjoyed a bit of vacation. My wrap-up post also mentions an article I wrote for the Only Influencers site, which looks at questions I get asked frequently: “Why does spam make it to the inbox and our legitimate marketing email doesn’t? Should […]

No Comments

August 2016: The Month in Email

August was a busy month for both Word to the Wise and the larger world of email infrastructure. A significant subscription attack targeted .gov addresses, ESPs and over a hundred other industry targets. I wrote about it as it began, and Spamhaus chief executive Steve Linford weighed in in our comments thread. As it continued, […]

1 Comment

July 2016: The Month in Email

We got to slow down — and even take a brief vacation — in July, but we still managed to do a bit of blogging here and there, which I’ll recap below in case you missed anything. At the beginning of the month, I wrote about email address harvesting from LinkedIn. As you might imagine, […]

No Comments

June 2016: The Month in Email

We’re officially halfway through 2016, and looking forward to a slightly less hectic month around here. I hope you’re enjoying your summer (or winter, for those of you in the Southern Hemisphere).     Our first June blog post marked the fifteen year anniversary of the very first anti-spam conference, SpamCon. As I noted, many […]

No Comments

April 2016: The Month in Email

We are finishing up another busy month at WttW. April was a little nutty with network glitches, server crashes, cat woes, and other disruptions, but hopefully that’s all behind us as we head into May. I’ll be very busy in May as well, speaking at Salesforce Connections in Atlanta and the Email Innovation Summit in […]

No Comments

March 2016: The Month In Email

Happy April! I’m just back from the EEC conference in New Orleans, which was terrific. I wrote a quick post about a great session on content marketing, and I’ll have more to add about the rest of the conference over the next week or so. Stay tuned! Here’s a look at what caught our attention […]

No Comments
  • Friday blogging... or lack of it

    It seems the last few Friday's I've been lax on posting. Some of that is just by Friday I'm frantically trying to complete all my client deliverables before the weekend. The rest of it is by Friday I'm just tired. Today had the added complication of watching the Trumpcare debate and following how (and how soon) it would affect my company if it passed. That's been a bit distracting, along with the other stuff I posted about yesterday. I wish everyone a great weekend.No Comments


  • Indictments in Yahoo data breach

    Today the US government unsealed an indictment against 2 Russian agents and 2 hackers for breaking into Yahoo's servers and stealing personal information. The information gathered during the hack was used to target government officials, security employees and private individuals. Email is so central to our online identity. Compromise an email account and you can get access to social media, and other accounts. Email is the key to the kingdom.No Comments


  • Blogging

    It's been a wild week here in the US. I have to admit, the current political climate is affecting my ability to blog about email. I've always said email is not life or death. And how can I focus on the minutia of deliverability when things are in such turmoil and uncertainty? There are many things I want to write about, including some resources for those of us who are struggling with the current administration and changes in the US. What we can do. What we must do.  It just takes work and focus I don't have right now.    1 Comment


Archives