Tagopen rates

March 11, 2016

Ask Laura: Does changing ESPs hurt deliverability?

By laura
3 Min read
Add comment
11March

  Dear Laura, We’re a small ESP and as we onboard new clients, we often hear them ask “Why did I get better open rates with our previous provider? There has to be something wrong with your platform!” As part of the onboarding process, we meet with new clients to provide best practices and let them know they are building a reputation with ISPs on new IPs. We talk about how algorithms are...

August 6, 2015

Monitoring Your Mail Stream

By laura
5 Min read
3 comments
06August

One of the most important things for any mail sender to do is monitor their mail stream. There are a number of things that every mailer should pay attention to.  Some are things to monitor during delivery, some are things to monitor after delivery. All of these things tell senders important information about how their mail is being received by their recipients and the ISPs. What to monitor during...

February 11, 2015

What is an open?

By laura
2 Min read
4 comments
11February

I was having a discussion today with a few industry colleagues about engagement and open rates. It was a good discussion and inspired a couple blog posts. Engagement totally matters, Engagement affects deliverability, and ISPs should be the last of your concerns. I think they’ve covered the engagement issue pretty well, but what I wanted to talk about was metrics, specifically opens. Open...

April 12, 2013

Images at Yahoo

By laura
2 Min read
Add comment
12April

For a while, Yahoo was giving preferential “images always on” treatment to Return Path Certified senders. The tricky part of this was the senders had to register a DKIM selector key with Yahoo. I had a lot of (somewhat rude) things to say about this particular design decision. Over the last few months, a number of senders have complained about being unable to update their selector...

Recent Posts

Archives

Follow Us