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Tag: open rates

Ask Laura: Does changing ESPs hurt deliverability?

  Dear Laura, We’re a small ESP and as we onboard new clients, we often hear them ask “Why did I get better open rates with our previous provider? There has to be something wrong with your platform!” As part of the onboarding process, we meet with new clients to provide best practices and let […]

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Monitoring Your Mail Stream

One of the most important things for any mail sender to do is monitor their mail stream. There are a number of things that every mailer should pay attention to.  Some are things to monitor during delivery, some are things to monitor after delivery. All of these things tell senders important information about how their […]

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What is an open?

I was having a discussion today with a few industry colleagues about engagement and open rates. It was a good discussion and inspired a couple blog posts. Engagement totally matters, Engagement affects deliverability, and ISPs should be the last of your concerns. I think they’ve covered the engagement issue pretty well, but what I wanted to […]

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Gmail opens… anyone seeing changes?

I’m wondering if people are seeing any changes in open rates now that gmail defaulted to on. Anyone got any quick feedback?

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Images at Yahoo

For a while, Yahoo was giving preferential “images always on” treatment to Return Path Certified senders. The tricky part of this was the senders had to register a DKIM selector key with Yahoo. I had a lot of (somewhat rude) things to say about this particular design decision. Over the last few months, a number […]

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