What’s the best opt-in method?
Kickbox interviewed a bunch of us to find out what methods of opt-in we recommend. Go check it out. What’s your favourite method of opt-in?
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Tag: opt-in
The key to improving deliverability
According to the UK DMA, marketers report improvements in deliverability after GDPR went into effect. I mean, thank you UK DMA for doing the research. Of course deliverability is going to improve when you send mail to those people who have expressly opted into your mail. 76% report an increase in open rates in the […]
The many meanings of opt-in
An email address was entered into our website An email address was associated with a purchase on our website. We have a relationship with a 3rd party that shares email addresses with us. We have a cookie on a web browser that visited out website and we sent an email to the address associated with […]
Subscription transparency
I regularly tell clients to be transparent with their sends. With email, permission is better than forgiveness. A surprise change in mail frequency or type leads to complaints. Complaints lead to bulk foldering. Once mail is in the bulk folder, it’s hard to get out of there, particularly at some webmail providers. The permission is […]
Necessary but not sufficient
With all the emphasis on getting the technical right, there seem to be people who think their mail will be delivered as long as the technical is right. Getting the technical right is necessary for good inbox delivery, but it’s not sufficient. The most important part of getting mail to the inbox is sending mail […]
I cannot feel the Bern.
On a lark (and to do my best to stay as informed as possible via primary sources) I decided to sign up for the official mailing lists of the Trump, Clinton, and Sanders campaigns. Both Trump and Clinton were happy to take my email address and add it to their distribution lists, no confirmation required. […]
The truth matters.
Call within the next 10 minutes… Consumers with last names starting with O – Z can call tomorrow… Only 5 seats left at this price! All of these are common marketing techniques designed to prompt consumers to buy. It’s not a new idea, create a sense of urgency and people are more likely to […]
It's the recipients
Most delivery problems to US ISPs boil down to sending mail to people who don’t want it or expect it. Sure, we do technical audits and find issues with how companies are sending mail. But all the technical correctness in the world isn’t going to make up for sending mail users complain about or don’t […]
Spam is about invading other people's space
At the recent Sendgrid Emailmatter’s conference Sally Lehman advised attendees to “Treat someone’s inbox like it was their home.” This is advice I’ve been giving clients for a long time. I think it’s even more relevant now as so many people have data enabled phones and are checking email so frequently. It’s not just their […]
The DMA: Email marketing or spam?
A few weeks ago, I signed up for a webinar from the DMA. As is my normal process I used a tagged address. I don’t remember any notification that I would be signing up for mail, and I generally do look for those kinds of things. I also know a lot of webinars are used […]
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