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Tag: opt-in

Customers want to get mail from us!

Many online retailers assume that anyone making a purchase from them is a prime target for email marketing. THEY ARE OUR CUSTOMERS! Of course they want to get mail from us! Well. Maybe. But not always. Think about the person who shops online during the holidays. I visit a lot of places looking for gifts […]

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Nothing is forever, even email

Yesterday I talked about how important it was to send welcome messages when you discover old email addresses. Today on the Return Path Blog, Tami Monahan Foreman shares an example email that does just that, but not as well as one might hope. You are receiving this email because sometime during the past 20+ years […]

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Some thoughts on permission

A lot of email marketing best practices center around getting permission to send email to recipients. A lot of anti-spammers argue that the issue is consent not content. Both groups seem to agree that permission is important, but more often than not they disagree about what constitutes permission. For some the only acceptable permission is […]

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Broken signup processes

DJ Waldow wrote a post on explicit permission over on Mediapost. I think he hit on some interesting bits and wanted to comment on them. In order to comment on a Mediapost blog, you have to register. I’ve thought about it before, but every time I start the process I get to the page asking […]

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Emailpocalypse

Apparently emailpocalypse is coming on Monday. That’s when Facebook is going to release their email platform (the one no one knows anything about) and it’s going to DESTROY EMAIL MARKETING AS WE KNOW IT. Are you ready? I think my favorite doom and gloom scenario is: Facebook will throw out the book on email deliverability […]

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Spam is not a marketing strategy

Unfortunately, this fact doesn’t stop anyone from spamming as part of their marketing outreach. And it’s not just email spam. I get quite a bit of blog spam, most of which is caught by Akismet. Occasionally, though, there’s spam which isn’t caught by the filter and ends up coming to me for approval. Many of […]

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More on opt-out for B2B marketing

There is still a bit of discussion going on around the HBR article on how B2B mail should be opt-out not opt in on various delivery blogs. Over on the Blue Sky Factory blog new daddy (congratulations!) DJ writes a post about why he thinks opt-out in any context is a poor marketing decision. One […]

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We only mail people who sign up!

I get a lot of calls from clients who can’t understand why they have spamtraps on their lists. Most of them tell me that they never purchase or rent lists, and they only mail to people who sign up on their website. I believe them, but not all of the data that people input into […]

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Signing up for lists

How many email marketers hand over email addresses whenever asked? Are those of us in the email field more or less likely than the average consumer to sign up for something? I sign up for a lot of mail, but there are different categories of that mail. Mail I actually want from a company. Usually […]

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Confusing opt-in and opt-out

Harvard Business Review posted a blog earlier this week suggesting that all businesses should treat email marketing as an opt-out process. Unfortunately, the post seemed to me to conflate and confuse a number of things. She mixes in potential customers providing business cards to an exhibitor at a trade show with current customers that are […]

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