BLOG

Tag: opt-out

Ignoring opt-outs

One of the marketing solutions to the spam problem is just to have recipients opt out. We think that commercial e-mail should always — and I emphasize always — provide for a way for the consumer to say: “I don’t want to hear from you again. One bite of the apple is enough. Having heard […]

1 Comment

Get an email address, by any means possible

Neil has a post up about the “opt-in” form that we were all confronted with when logging into the hotel wifi at M3AAWG last week.  They aren’t the only hotel asking for email addresses, I’ve seen other folks comment about how they were required to provide an email address AND opt-in to receive email offers before […]

1 Comment

Where did you get my address?

Both Steve and I are trying to get answers from Amazon, Target and Epsilon about how Target acquired our Amazon specific email addresses. Target phone reps told us the mail we got was a phish, Epsilon is refusing to acknowledge Target is a customer and Amazon has promised us “they’re looking into it.” Meanwhile, an […]

1 Comment

TWSD: Don’t honor opt-outs

One of the big arguments various mailers make is that they make it easy for users to opt-out of mail, so it’s not a big deal. Users who don’t want to receive the mail, can make it stop. This was one of the guiding principles of CAN SPAM. The sender can make the decision to […]

1 Comment

Logging in to unsubscribe

I have been talking with a company about their unsubscribe process and their placement of all email preferences behind an account login. In the process, I found a number of extremely useful links about the requirements. The short version is: under the 2008 FTC rulemaking senders cannot require any information other than an email address […]

3 Comments

Social invading everything

I discovered, inadvertently, that there is a business networking site modeled after dating site. If you’re selling something you go on the site and register as a seller. If you’re buying something you go on the site and register as a buyer. Buyers can post RFIs and sellers can respond. Decent enough business model, they’ve […]

No Comments

Opting customers in to new programs

Recently, I started getting “1 sale a day!” emails from buy.com. I’ve made purchases from Buy in the past and generally have been content to get emails from them. They’re not always relevant, but hey, it’s relatively non-intrustive marketing. When they started this new program, they just started mailing: no warning, no introduction, nothing. So […]

2 Comments

TWSD: Hiding the opt-out

This is an actual opt-out link that came in a recent email. Sadly, this is a real company, listed on the NYSE sent by a major ESP.  

No Comments

Does CAN SPAM require multiple opt-outs on emails?

Today’s Wednesday question comes from M. B. My company sometimes sends mail to our list on behalf of 3rd parties. A recent 3rd party told us that CAN SPAM requires the email contain their opt-out link as well as ours. Is this correct?” The FTC’s most recent rulemaking says specifically that this sort of multiple […]

No Comments

Check your unsubscribe process

When was the last time you actually tried to unsubscribe from one of your mailing lists? Have you ever even checked to see that your process works? For whatever reason, unsubscribe processes don’t always work. Sometimes the problem is on the client end. Sometimes the problem is on the ESP end. But in either case, […]

2 Comments
  • AOL compromise

    Lots of reports today of a security problem at AOL where accounts are sending spam, or are being spoofed in spam runs or something. Details are hazy, but there seems to be quite a bit of noise surrounding this incident. AOL hasn't provided any information as of yet as to what is going on.4 Comments


  • ReturnPath on DMARC+Yahoo

    Over at ReturnPath Christine has an excellent non-technical summary of the DMARC+Yahoo situation, along with some solid recommendations for what actions you might take to avoid the operational problems it can cause.No Comments


  • AOL problems

    Lots of people are reporting ongoing (RTR:GE) messages from AOL today.  This indicates the AOL mail servers are having problems and can't accept mail. This has nothing to do with spam, filtering or malicious email. This is simply their servers aren't functioning as well as they should be and so AOL can't accept all the mail thrown at them. These types of blocks resolve themselves. 1 Comment


Archives