Customized for your profile?

With all the discussion about how daily deal emails are the silver bullet to making a profit on the Internet, I signed up for a couple of lists. Not only did I sign up for different lists, I also signed up for the same lists from different addresses. One of those programs touts that they send me offers tailored to me. Except that the offers I get at Hotmail are different than the ones I get at...

Relevance or Permission

One of the discussions that surrounds email marketing is whether relevance trumps permission or permission trumps relevance. I believe this entire discussion is built on a false dichotomy. Sending relevant email is important. Not only do recipients expect mail to be relevant, but the ISPs often make delivery decisions on how relevant their users find your mail. Marketers that send too much...

Marketers missing out

Many delivery blogs have posted about the recent ReturnPath study showing that marketers are missing prime opportunities to use email to develop a strong relationship with recipients. I finally manged to get a few moments to read through the study and comment on it. Over a few days in February ReturnPath researchers signed up at more than 60 major retailer brands. They then monitored the...

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