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Tag: Personalization

Customized for your profile?

With all the discussion about how daily deal emails are the silver bullet to making a profit on the Internet, I signed up for a couple of lists. Not only did I sign up for different lists, I also signed up for the same lists from different addresses. One of those programs touts that they […]

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Relevance or Permission

One of the discussions that surrounds email marketing is whether relevance trumps permission or permission trumps relevance. I believe this entire discussion is built on a false dichotomy. Sending relevant email is important. Not only do recipients expect mail to be relevant, but the ISPs often make delivery decisions on how relevant their users find […]

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Marketers missing out

Many delivery blogs have posted about the recent ReturnPath study showing that marketers are missing prime opportunities to use email to develop a strong relationship with recipients. I finally manged to get a few moments to read through the study and comment on it. Over a few days in February ReturnPath researchers signed up at […]

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