As I’m writing this, I’m watching Deputy Atty General Rod Rosenstein discuss the indictments of 12 Russian military officers for hacking activities during the 2016 election cycle. One of the methods used to gain access to systems was spearphishing. I think most of us know what phishing is, sending lots of emails to a wide range of people in an attempt to collect some credentials...
The Conservative Party is one of the largest political parties in the UK. They’re center-right politically (by European standards), nationalist and pro-business. You’ll often see them called the Tory party or Tories – a pejorative nickname they acquired 350 years ago. While they’re part of the ruling coalition today, there’s a general election coming up in the next...
The Internet and pundits had a field day with Senator Stevens, when he explained the Internet was a series of tubes. I always interpreted his statement as coming from someone who demanded an engineer tell him why his mail was delayed. The engineer used the “tube” metaphor to explain network congestion and packets and TCP, and when the Senator tried to forward on the information he got...
Shawn Studer from newsmax.com contacted me today with a statement about the Herman Cain mailing list. Newsmax Media represents Herman Cain’s email list. This list was not created from his presidential campaign, but from other activities online where respondents doubled opted-in to receive information from Mr. Cain on his views and activities. At no time are email addresses from the Cain...
I’ve talked a little bit about political and activist mail in the past. In general, I believe political mailers tend to be aggressive in their address collection techniques and sloppy in acquiring permission. For the most part, politicians can get away with aggressive email marketing in a way that commercial emailers can’t always. The laws for commercial email don’t really apply...
@LorenMcDonald over at SilverPop has an interesting comparison of the email marketing habits of the two presidential campaigns:
Spamfiltering blocks email. This is something we all know and understand. For most people, that is everyone who doesn’t manage an email server or work in the delivery field or create spamfilters, filtering is a totally unseen process. The only time the average person notices filters is when they break. The breakage could be blocking mail they shouldn’t, or not blocking mail they...
Sending frequency is an important part of any email campaign. Too little mail and recipients forget about the mail and don’t open it when it does arrive. Too much mail and folks start complaining, like John Cole over at Balloon Juice. Take the dogs to the park for a half hour, come back, and there are 30 new messages from advocacy groups and campaigns in my email box. […] Seriously...
I mentioned yesterday one of the major political blogs launched their mailing list yesterday. I pointed out a number of things they did that may cause problems. Today, I discovered another problem. This particular blog has been around for a long time, probably close to 10 years. It allows anyone to join and create their own blogs and comment with registered users. As part of their new mailing...
I occasionally consult for activists using email. Their needs and requirements are a little different from email marketers. Sure, the requirements for email delivery are the same: relevant and engaging mail to people who requested it. But there are complicating issues that most marketers don’t necessarily have to deal with. Activist groups are attractive targets for forged signups. Think...
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