There are a few segments in the marketing industry that seem to acquire senders with bad mailing practices. Nutraceuticals, male performance enhancing drugs, short term or payday loans and gambling have a lot of senders that treat permission as optional. The content and the industry themselves have garnered a bad reputation. This makes these industries extremely difficult for mailers who actually...
March 26, 2013
Some content is just bad; but it doesn't have to be
26March