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Email in 2020

Late last year Litmus invited me to contribute to a whitepaper they were putting together about email in 2020. Today, they released Email Marketing in 2020. I am honored to be included in the list of experts that they chose. One of the things I find so so much fun in participating in this type […]

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More predictions for 2016

This morning I had the pleasure of participating in the SparkPost 10 experts in 50 minutes webinar. I am honored to be included with such a smart group of forward thinking leaders in the email space. The webinar was also live tweeted using #emailpros. I’ve put together some of my favorite tweets from today. What was […]

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What to expect in 2016

I don’t always do predictions posts, even though they’re  popular. Most years I skip them because I don’t see major changes in the email space. And, I’m not the type to just write a prediction post just to post a prediction. This year, though, I do see changes for everyone in the email space. Most […]

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Are you ready for DMARC?

The next step in email authentication is DMARC. I wrote a Brief DMARC primer a few years ago to help clear up some of the questions about DMARC and alignment. But I didn’t talk much about where DMARC was going. Part of the reason was I didn’t know where things were going and too much was […]

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Email predictions for 2015

Welcome to a whole new year. It seems the changing of the year brings out people predicting what they think will happen in the coming year. It’s something I’ve indulged in a couple times over my years of blogging, but email is a generally stable technology and it’s kind of boring to predict a new […]

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Email related predictions for 2010

As my recent series of posts has indicated, I am seeing a lot of future changes in the email industry. What do I think we can look forward to in email in 2010? Authentication In the realm of real authentication, the protocol most are using is is DKIM. While people will probably continue to publish […]

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